<script>on mouseUpput topleft of me into curLocdoMenuUpdate curLoclock screenput short name of me into tmpgo CD 1 of BG tmp-- unlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>505</left>
<top>8</top>
<right>562</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>return select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoReturnend mouseUp</script>
</part>
<part>
<id>4</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>574</left>
<top>8</top>
<right>628</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>Quit Select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoQuitend mouseUp</script>
</part>
<part>
<id>6</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>195</left>
<top>181</top>
<right>445</right>
<bottom>237</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>print materials</name>
<script>on mouseUpGlobal g_HelpSoundOFFput TRUE into g_HelpSoundOFFput topleft of me into curLocdoMenuUpdate curLoclock screenput short name of me into tmpgo CD 1 of BG tmp-- unlock screenend mouseUp</script>
</part>
<part>
<id>7</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>195</left>
<top>241</top>
<right>445</right>
<bottom>297</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>product components</name>
<script>on mouseUpGlobal g_HelpSoundOFFput TRUE into g_HelpSoundOFFput topleft of me into curLocdoMenuUpdate curLoclock screenput short name of me into tmpgo CD 1 of BG tmp-- unlock screenend mouseUp</script>
</part>
<part>
<id>8</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>434</left>
<top>8</top>
<right>503</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>Menu Select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamelock screengo CD 1 of BG "Menu"end mouseUp</script>
</part>
<part>
<id>9</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>194</left>
<top>300</top>
<right>444</right>
<bottom>356</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>photography</name>
<script>on mouseUpGlobal g_HelpSoundOFFput TRUE into g_HelpSoundOFFput topleft of me into curLocdoMenuUpdate curLoclock screenput short name of me into tmpgo CD 1 of BG tmp-- unlock screenend mouseUp</script>
</part>
<part>
<id>10</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>194</left>
<top>360</top>
<right>444</right>
<bottom>416</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>applefund</name>
<script>on mouseUpGlobal g_HelpSoundOFFput TRUE into g_HelpSoundOFFput topleft of me into curLocdoMenuUpdate curLoclock screenput short name of me into tmpgo CD 1 of BG tmp-- unlock screenend mouseUp</script>
</part>
<name>help system menu</name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLoclock screen-- show CD btn "print materials"-- show CD btn "product components"-- show CD btn "help system" -- Don't show main buttonsput g_HelpFolderPath & "HELP system menu 4" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curModeput the result into tmp-- put pNameif tmp is NOT EMPTY thenanswer "There is not enough memory to run the Apple Media ToolKit. "SEND "doMenu Quit HyperCard" to HyperCardend if-- -- Hilite upper-right Menu buttonput "?Menu-Menu Hilite 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpMenuLoc,,curModeunlock screenend opencard</script>
</card>
card_3918.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamelock screengo CD 1 of BG "Menu"end mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>505</left>
<top>8</top>
<right>562</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>return select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoReturnend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>574</left>
<top>8</top>
<right>628</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>Quit Select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoQuitend mouseUp</script>
</part>
<part>
<id>4</id>
<type>field</type>
<visible> <true /> </visible>
<dontWrap> <false /> </dontWrap>
<dontSearch> <true /> </dontSearch>
<sharedText> <false /> </sharedText>
<fixedLineHeight> <true /> </fixedLineHeight>
<autoTab> <false /> </autoTab>
<lockText> <true /> </lockText>
<rect>
<left>103</left>
<top>60</top>
<right>341</right>
<bottom>423</bottom>
</rect>
<style>scrolling</style>
<autoSelect> <false /> </autoSelect>
<showLines> <false /> </showLines>
<wideMargins> <false /> </wideMargins>
<multipleLines> <false /> </multipleLines>
<reservedFamily> 0 </reservedFamily>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>left</textAlign>
<font>Geneva</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<textHeight>15</textHeight>
<name>Text</name>
<script></script>
</part>
<content>
<layer>card</layer>
<id>4</id>
<text>The Apple Media ToolKit is an easy-to-use “kit” which you can use to create a variety of customizable marketing materials utilizing Apple’s desktop publishing technology. A special, custom interface is used to locate and launch an extensive selection of ready-made ads, flyers, brochures, a product matrix, market-specific documents, and much more. All of these materials are provided on easy-to-use Aldus PageMaker® templates arranged by market group (e.g., General, Higher Education, K-12, and Miscellaneous). There are even templates that offer you the flexibility to create your own materials from scratch using a library of Apple product art (provided as Encapsulated PostScript™ graphic files), photography, headlines, copy blocks, and copy phrases that have been approved by Apple. For your convenience, all materials on the Apple Media ToolKit can be previewed before you copy them to your hard drive. The PageMaker templates included with the Apple Media ToolKit can be customized with your name and location information, as well as pricing and system configuration information. To customize templates, you must have a basic working knowledge of PageMaker 4.2; you should be able to place graphic files, and size and position graphics once they are placed; be able to place text files and manipulate text once it has been placed, and create text blocks. </text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLoclock screen-- show CD btn "print materials"-- show CD btn "product components"-- show CD btn "help system" -- Don't show main buttonsput g_HelpFolderPath & "ABOUT AMTK 1p" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pName-- Hilite upper-right Menu buttonput "About insert 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend opencard</script>
</card>
card_5157.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b1" of CD 1 of BG "info" into BG fld "text"put "pm CU Features" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>4</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>188</left>
<top>434</top>
<right>321</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b2" of CD 1 of BG "info" into BG fld "text"put "pm CU Copy" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>6</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>339</left>
<top>434</top>
<right>491</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b3" of CD 1 of BG "info" into BG fld "text"put "pm CU Product Art" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>A complete library of Apple product art and photography is available through the Apple Media ToolKit. You can select from black and white, gray-scale, or color product art; and black-and-white photography. Product art is formatted as Encapsulated PostScript files which can be resized as needed to fit any of the templates in the Apple Media ToolKit. Photography is formatted as Tagged Information File Format (TIFF) files.To add product art to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple product art files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired product category. 4. Select and open the desired product folder. 5. Select the category of art desired for placement, open its folder, select the straight-on or 3/4 view of the product art, and place the file. *If you used the “copy” button on the Product Components Section to save a copy of the product art file you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”. To add a photograph TIFF file to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple photography files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Photography” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired photography category. 4. Select the desired photograph. 5. Place the photograph TIFF file. *If you used the copy button on the Photography Section to save a copy of the photograph you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the TIFF file from “AMTK Folder”.A library of application screen shot files is also available. You can use these files to customize product art for Macintosh systems and displays. Screens for several types of applications are available, including word processing, database, spreadsheet, DTP, CAD, etc.Screen shots are formatted as PICT files to fit product art for the PowerBook, compact, and modular Macintosh displays; they are located in a folder called “Screen Shots” in the “Apple Products” folder. To place screen shot files, use the same steps as you would for placing product art files.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRINT MAT. customize 3" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_5423.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b1" of CD 1 of BG "info" into BG fld "text"put "pm OutPut Type" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>200</left>
<top>434</top>
<right>279</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b2" of CD 1 of BG "info" into BG fld "text"put "pm Output LW 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>296</left>
<top>434</top>
<right>398</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b3" of CD 1 of BG "info" into BG fld "text"put "pm Output Service" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>All of the templates in the Apple Media ToolKit can be sent to a service bureau and be output to a Linotronic typesetter or similar imagesetting device.Here are the two ways you can print a template using a Service Bureau:1. Copy the templates and the Apple Garamond typeface onto a floppy disk or removable disk cartridge, and take it to the service bureau; or2. Send the template and the Apple Garamond typeface to the service bureau via a modem and appropriate telecommunications software (check with your bureau for their unique settings and procedures).</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRINT MAT. Output 3" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_5756.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b1" of CD 1 of BG "info" into BG fld "text"put EMPTY into BG fld "text 2"hide BG fld "Text 2"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>282</left>
<top>434</top>
<right>324</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b2" of CD 1 of BG "info" into BG fld "text"put EMPTY into BG fld "text 2"hide BG fld "Text 2"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>336</left>
<top>434</top>
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<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b3" of CD 1 of BG "info" into BG fld "text"put EMPTY into BG fld "text 2"hide BG fld "Text 2"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>4</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>566</left>
<top>434</top>
<right>613</right>
<bottom>458</bottom>
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<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b6" of CD 1 of BG "info" into BG fld "text"put EMPTY into BG fld "text 2"hide BG fld "Text 2"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>5</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>408</left>
<top>434</top>
<right>471</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b4a" of CD 1 of BG "info" into BG fld "text"set scroll of BG fld "text 2" to 0put CD fld "b3 b4b" of CD 1 of BG "info" into BG fld "text 2"show BG fld "text 2"get RECT of BG fld "Text 2"colorizeHC "Erase", it-- put "pm AppleFund" into tName-- put g_HelpFolderPath & tName into pName-- put "Copy" into curMode-- colorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>6</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
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<reserved3> 0 </reserved3>
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<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>482</left>
<top>434</top>
<right>554</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b5a" of CD 1 of BG "info" into BG fld "text"set scroll of BG fld "text 2" to 0put CD fld "b3 b5b" of CD 1 of BG "info" into BG fld "text 2"show BG fld "text 2"get RECT of BG fld "Text 2"colorizeHC "Erase", it-- put "pm AppleFund" into tName-- put g_HelpFolderPath & tName into pName-- put "Copy" into curMode-- colorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>APPLE TRADEMARKS AND CREDIT LINES The products of Apple Computer also have unique names that are both recognizable and exclusive. Trademark and descriptive copy requirements, ensure that the our trademarks are protected and consistent in the marketing message. A trademark—a brand name—must be used as an adjective to identify products having a particular manufacturer; it should not be used as a noun. The following examples represent correct use of the registered trademark symbol: "Apple Computer, Inc., manufactures Apple® personal computers." "Apple® personal computers, such as the Macintosh® LC computer, are used in most schools nationwide." Trademarks should never appear in plural or possessive form. This keeps the trademark from becoming a generic word. Thus, do not refer to “Macintoshes” or “LaserWriters,” etc. More than one product should be stated as Apple Macintosh computers or Apple LaserWriter printers. An Apple trademark must appear with its first letter capitalized to distinguish it from the surrounding text. The first use, and only the first use, of an Apple trademark in any printed material excluding headline or when used in the screen of a computer photo/artwork/illustration must include proper notice of trademark registration--that is, a superscript “®”, “™” or “SM” (see Trademarks below). In references to Apple personal computers, the registered trademark is “Apple” or “Macintosh” (for example, Apple® IIe, not Apple IIe®; and Macintosh® IIfx, not Macintosh IIfx®). Advertisements and other printed materials (with the exception of business cards, store signage, and billboards) must include either credit lines or Apple trademarks to be eligible for 100 percent reimbursement.There are five Apple products where standard trademark rules do not apply. Macintosh® Classic®. Note that both words require the "®" registered trademark symbol. Credit line to follow: “Macintosh is a registered trademark of Apple Computer and Classic is a registered trademark, licensed to Apple Computer, Inc.” Apple IIGS®. Note that the"®" registered trademark symbol must appear after the IIGS, not after the word Apple. Macintosh Quadra™. The name "Quadra" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Quadra™." Macintosh Centris™. The name "Centris" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Centris™". Apple Duo™ and PowerBook Duo™. The name "Duo" is never to be used alone in any description of the product. The trademarked names are "Apple Duo™" or PowerBook Duo™."QUICK REFERENCE ON APPLE TRADEMARKS AND CREDIT LINES Apple: You must “®” the first use of Apple as an adjective. Credit line to follow: “Apple and the Apple logo are registered trademarks of Apple Computer, Inc.” Registered trademarks: You must “®” the first use of Apple registered trademarks (except in a headline). Note that trademarks are alphabetized and “™” and “®” symbols do not appear in the credit line: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc.” Trademarks: You must “™” the first use of Apple trademarks. Credit line to follow: “AppleColor and PowerBook are trademarks of Apple Computer, Inc.” Credit Lines for Registered and Non-Registered Trademarks: When both registered and non-registered trademarks are used, the credit lines appear in separate sentences. For example:“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc. AppleColor and PowerBook are trademarks of Apple Computer, Inc.” Service marks: You must “®” or “SM” the first use of Apple service marks. Credit lines to appear in a sentence following registered and unregistered trademarks. For example: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. AppleColor and FDHD are trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. Apple Training Alliance is a service mark of Apple Computer, Inc.”Note: Materials submitted to AppleFund Headquarters for Prior Approval will be checked for correct usage of Apple trademarks OR credit lines. Questions?Please link APPLEFUND for questions regarding the proper use of Apple trademarks.TRADEMARK LIST: NOTE: “*” Denotes most commonly usedIIgs®AHUGINFO®A-NET®APDA®APDAlog®*Apple® *Apple® (striped or solid logo)Apple II Forever™*Apple IIGS®Apple 32 Supermicro™Apple by Apple™ AppleCAT® *AppleCD™ 150, 300, 300i *AppleCD SC®*AppleColor™ *Apple Desktop Bus™ Apple Early Language Connections™Apple Education Review™Apple Early Language Connections™*AppleFax™AppleFund™*AppleGram™AppleLine™ AppleLink® AppleMail™ AppleMouse™ AppleNet™ AppleOrder™ Apple Pi™ *AppleScan™ AppleScript™ *AppleShare® Apple Software Bank®AppleStacks™*Apple SuperDrive™ *AppleTalk® Apple TechStep™AppleWriter™ APW™ Aristotle™ A/ROSE™ *At Ease™ A/UX® *Balloon Help™ Balloon Writer™ Bicycle logo® CADoc® CD-ROM Explorer® Chicago™develop™ Developer Helper™Developer Resource Kit™ Discipline® Disk First Aid™ Disk II® (and design)Diskware® Doc Viewer™Dogcow Icon, Dogcow Productions, "Moof", and Dogcow logo® DoubleVision™ DuoDisk®DuoFile®E-Box™ *Educator Advantage™ Educator HomeCard™ *EtherTalk®Extended Discipline® *FDHD™FileWare® FinanceTech™*Finder™ FinePrint™Geneva™*GS™GSBug™ GS/OS®HangulTalk™ HyperAgent® HyperBrowser® HyperClient® HyperKnowledge® HyperLearning® HyperMover™ HyperReader® HyperScan™ HyperTelevision® HyperTV® IconMaker™ *ImageWriter®Imagine: The Apple Education TV Series™Inter•Poll® KanjiTalk™Knowledge Navigator™LaserShare™*LaserWriter® IIf, IIg*LaserWriter® Pro 600, 630*LaserWriter® Select 300, 310Likewise™LinkSaver™Lisa® LocalTalk®Mac®MacApp® MacAPPC™ Macaroni® MacBrowser™ MacClient® MacDFT® MacDSS™ MacinTalk™ *Macintosh®*Macintosh Centris™*Macintosh Centris™ 650Macintosh® Common Lisp Macintosh Coprocessor Platform™ Macintosh® (Picasso logo)Macintosh News®Macintosh PC Exchange™*Macintosh® Plus, SE, SE/30, LC, LC II, LC III, IIfx, IIcx, IIx, IIci, IIsi, IIvi, IIvm, IIvx*Macintosh Quadra™ 800, 900, 950Macintosh Print Pack™Macintosh Today®Macintosh Week®MacISDN™ MacLetter®MacODA™ MacOSI® MacPAD® MacroMaker™ MacShare™ MacSMB® MacStacks® MacTCP® MacTerminal® MacTest™ MacUpdate®MacVentures®MacWorkStation™MacX™ MacX25™ MacX.400™ Monaco™ "Moof" and Dogcow logo ™MousePaint™ MouseWorks® MoviePlayer™ MovieShop™ MPW® *MultiFinder®Newton™Newton logo™New York™NodeCheck™*OneScanner™*Performa™*Personal LaserWriter® LS, NT, NTR, SCPhil and Dave's Excellent CD™PhotoGrade™*PowerBook™ 100, 140, 145, 160, 165c*PowerBook/DOS Companion™*PowerBook Duo™ 210, 230PowerBook Duo™ DockPrizeFest™ *ProDOS® Professional Solutions®ProFile™Projector® QuickClips™*QuickDraw™ QuickFile® QuickRing™QuickStart™ *QuickTime™ QuickTime Player™ Reading in Action® Reanimator® ResEdit™ *Right Now Rebate™SADE® SANE® ScanTest® Setting the Pace™ (education logo)Silentype®SmartStack® SNA•ps™ Sonic Finder® Sound Manager™ SpeedStart™ Stackware® STAKCopy™ STAKNode™StartingLine™ *StyleWriter® IISwitcher™ *System 7™ (preferred usage)System 7.0™The Apple Collection™The Education Dealer™The Meeting of the Minds™*The power to be your best.®TokenTalk® Tools Advisor® *TrueType™TurboMac® VideoSync™ViewEdit™ VirusRX™ Visual Almanac®*Wheels for the Mind®Windoid®Windy City Workout™Wings for the Mind®WorldScript™ Zhong-Wen Talk™ (and logo)SERVICE MARKSACOTSM (Apple Classrooms of Tomorrow)Apple®Apple AnswersSM*AppleCare® (for service) Apple Center®Apple Desktop MediaSMApple Developer ServicesSM (design)AppleFest®Apple Global EducationSM Apple Open HouseSM Apple Puts it All TogetherSMApple Training AllianceSMAppleWorldSMARCSM (Apple Repair Coupon)Developer Tools ExpressSM Education LinkSM Golden Apple ClubSM MacAdemiaSMMacFest® MSB® Solution ExpressSMThe Third HorizonSM Wave of the FutureSMSPECIAL AND LICENSED TRADEMARKSFor the following, please use the trademark notation given and include the credit line.Adobe™, the Adobe logo™, PostScript™, and the PostScript logo™ are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. (Adobe prefers that this form of the credit line be used for all its trademarks, but only the trademarks listed here need to have the ™ symbol in text.)AppleWorks® is a registered trademark of Apple Computer, Inc. licensed to Claris Corporation.BiFocal®, Claris®, FileMaker®, HyperCard®, HyperDemo®, HyperTalk®, HyperTour®, MacDraw®, MacPaint®, MacProject®, MacWrite®, SmartForm®, SmartForm Assistant®, and SmartForm Designer® are registered trademarks of Claris Corporation. ClarisWorks™, Hollywood™, Resolve™, and Simply Powerful Software™ are trademarks of Claris Corporation.CDB™ is a trademark of Third Eye Software, Inc.Classic® is a registered trademark licensed to Apple Computer, Inc.Helvetica®, Times®, and Palatino® are registered trademarks of Linotype Company.ITC Avant Garde Gothic®, ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.NuBus™ is a trademark of Texas Instruments.Ryumin Light KL™ and Gothic Medium BBB™ are trademarks of Morisawa & Co. Ltd.Scribe® is a registered trademark licensed to Apple Computer, Inc.Smalltalk-80™ is a trademark of ParcPlace Systems.UNIX® is a registered trademark of UNIX System Laboratories.VAX™, VMS™, DECnet™, and DEC™ are trademarks of Digital Equipment Corporation.VideoWorks™ is a trademark of Mediamaker (formerly MacroMind, Inc.).X Window System™ is a trademark of the Massachusetts Institute of Technology.OTHER APPLE PRODUCT NAMES (NOT TRADEMARKED)The following product names are considered to be descriptive and should not be followed by a ™ or ® notation; however, the first letter of each word is capitalized. It is not necessary to include the names below in credit acknowledgements.Data Access Langauge-The acronym "DAL" may be used in technical manuals as an abbreviation for "Data Access Language," but it must not be used interchangeably with the full name and not as a substitute for it. Also, it is not a trademark.Developer EssentialsE.T.O., Essentials•Tools•Objects-The full name and acronym must appear together on packaging and upon first mention in text.Event HandlerFont PackDESCRIPTIVE COPY REQUIREMENTS The descriptive copy requirements, although not as extensive as they have been in the past, are still considered very important. We have substantially increased the number of copy points, so Resellers have an expanded list to select from. In addition, Resellers may now choose from product-specific copy points, Macintosh Advantage and/or Family copy phrases provided, or they may create their own. Failure to follow descriptive copy requirements will result in AppleFund reimbursements being prorated or denied. Apple requires its Authorized Resellers and AESAs to meet certain descriptive copy standards for all AppleFund reimbursable ads and activities that mention Apple products. Each menu item will indicate whether descriptive copy is required. The descriptive copy requirements focus on the features and benefits of the Apple products and emphasize a sense of excellence. Apple’s descriptive copy requirements are as follows: At minimum, the first mention of an Apple product must use the complete product name; Apple Model Name; for example, Apple® Macintosh® IIfx computer, rather than just Macintosh IIfx. The copy must include a minimum of one Apple descriptive phrase per ad that identifies a feature or benefit of the product being advertised. You may also choose Macintosh Advantage or Macintosh Family phrases, or you may create you own. Descriptive copy may appear in either bullet point or sentence form, but must appear within the body of the item, not in small type at the bottom or in credit lines. The copy must identify the Apple computer system(s) by specific CPU name or Macintosh product line name. Questions regarding descriptive copy requirements should be linked to APPLEFUND.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRINT MAT. AF 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencardon closecardput EMPTY into BG fld "text 2"hide BG fld "Text 2"pass closecardend closecard</script>
</card>
card_6444.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b1" of CD 2 of BG "info" into BG fld "text"put "pc PA Product Format" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>278</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b2" of CD 2 of BG "info" into BG fld "text"put "pc PA Placement" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>299</left>
<top>434</top>
<right>388</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b3" of CD 2 of BG "info" into BG fld "text"put "pc PA ScreenShot" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>A complete library of Apple product art is available through the Apple Media ToolKit. You can select from black and white, gray-scale, or color product art. Product art files are formatted as Encapsulated PostScript (EPS) files that can be resized as needed, to fit any of the templates in the Apple Media ToolKit. </text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRODUCT COM. PA 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_8682.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b1" of CD 2 of BG "info" into BG fld "text"put "pc DC Format" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>278</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b2" of CD 2 of BG "info" into BG fld "text"put "pc DC Placement" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>299</left>
<top>434</top>
<right>388</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b2 b3" of CD 2 of BG "info" into BG fld "text"put "pc DC Trademark 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>Descriptive copy for all Apple products is also available in the Apple Media ToolKit. The “Apple Products” folder of the Apple Media ToolKit contains a file for each Apple product with three types of product descriptions:1. Headline and descriptive copy blocks (available for all Apple products).2. Headline and descriptive copy points (available for each Macintosh computer).3. Headline and brief descriptive copy with copy points (available for most Apple products).Descriptive copy for the Macintosh Advantage, Macintosh Computers, Apple Duo System, Apple PowerBook computers, and Macintosh Quadra computers is in the “Miscellaneous Copy” folder. All descriptive copy has been reviewed and approved by Apple corporate, its legal department, and by AppleFund. If used with no changes, the product descriptions will meet AppleFund eligibility requirements.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRODUCT COM. DC 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_9559.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b5 b1" of CD 2 of BG "info" into BG fld "text"put "pc DS Format 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>248</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b5 b2" of CD 2 of BG "info" into BG fld "text"put "pc DS Format 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>Product data sheets contain complete information on individual Apple products and peripherals. They can be used as inexpensive, laser printed customer handouts, or as reference material for retail salespeople. Product data sheets can be printed out on any Apple LaserWriter printer.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRODUCT COM. DS 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_7225.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b1" of CD 2 of BG "info" into BG fld "text"put "pc SS Format" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>278</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b2" of CD 2 of BG "info" into BG fld "text"put "pc SS Placement" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>310</left>
<top>434</top>
<right>378</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b3 b3" of CD 2 of BG "info" into BG fld "text"put "pc SS Selecting" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>Two factors to consider in selecting screen shots for your customized materials: 1. What applications are commonly used by the target audience for the print material being customized? The Apple Media ToolKit offers screen shot files for several types of applications, including word processing, database, spreadsheet, DTP, CAD, etc. Select a screen shot that is appropriate for your audience.2. Which monitor is included with the product art you have selected for the print material being customized? Screen shot files are specifically proportioned to fit product art for the PowerBook, compact, and modular Macintosh displays. Select a screen shot that is appropriately proportioned to the monitor shown in the product art that has been placed.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRODUCT COM. SS 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_7559.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b4 b1" of CD 2 of BG "info" into BG fld "text"put "pc LO Format 2" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>278</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b4 b2" of CD 2 of BG "info" into BG fld "text"put "pc LO Placement" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>301</left>
<top>434</top>
<right>348</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b4 b3" of CD 2 of BG "info" into BG fld "text"put "pc LO usage" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>Reseller logo files are available to customize your print materials. You can choose from black logo art, or “for position only” logos with PMS color indications. Logo files are formatted as Encapsulated PostScript files that can be resized, as needed, to fit any of the templates in the Apple Media ToolKit; they are located in a folder called “Logos” in the “Apple Products” folder. </text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PRODUCT COM. logo 2" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_10198.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b1" of CD 3 of BG "info" into BG fld "text"put "ph Format 1" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>201</left>
<top>434</top>
<right>278</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b2" of CD 3 of BG "info" into BG fld "text"put "ph Place 1" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>301</left>
<top>434</top>
<right>348</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name></name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b3" of CD 3 of BG "info" into BG fld "text"put "ph Usage 1" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<content>
<layer>background</layer>
<id>4</id>
<text>A library of both color and black and white photography files is available. Photographs include specific product shots, plus "lifestyle" photography of Apple products in use.Black and white photography is formatted as high resolution, 266 DPI TIFF files that can be printed on any Apple laser printer or on a Linotronic printer for use as final art. Color photography is formatted as medium resolution, 170 DPI TIFF files, that can be printed on any Apple color printer or used on-screen for demonstrations and multimedia presentations. For information on placement of photography, click on the "placement" button in this category.</text>
</content>
<name></name>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "PHOTO 1" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard</script>
</card>
card_11427.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamelock screengo CD 1 of BG "Menu"end mouseUp</script>
</part>
<part>
<id>2</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>505</left>
<top>8</top>
<right>562</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>return select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoReturnend mouseUp</script>
</part>
<part>
<id>3</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>574</left>
<top>8</top>
<right>628</right>
<bottom>36</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>Quit Select</name>
<script>on mouseUpput short name of me into sNamedoUpRtUpdate sNamedoQuitend mouseUp</script>
</part>
<part>
<id>4</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>107</left>
<top>434</top>
<right>231</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>b1</name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b1" of CD 4 of BG "info" into BG fld "text"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>6</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>241</left>
<top>434</top>
<right>461</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>b2</name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b2" of CD 4 of BG "info" into BG fld "text"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
</part>
<part>
<id>7</id>
<type>button</type>
<visible> <true /> </visible>
<reserved5> 0 </reserved5>
<reserved4> 0 </reserved4>
<reserved3> 0 </reserved3>
<reserved2> 0 </reserved2>
<reserved1> 0 </reserved1>
<enabled> <true /> </enabled>
<rect>
<left>469</left>
<top>434</top>
<right>601</right>
<bottom>458</bottom>
</rect>
<style>transparent</style>
<showName> <false /> </showName>
<highlight> <false /> </highlight>
<autoHighlight> <false /> </autoHighlight>
<sharedHighlight> <true /> </sharedHighlight>
<family>0</family>
<titleWidth>0</titleWidth>
<icon>0</icon>
<textAlign>center</textAlign>
<font>Chicago</font>
<textSize>12</textSize>
<textStyle>plain</textStyle>
<name>b3</name>
<script>on mouseUpGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpSoundOFFif g_HelpSoundOFF is NOT TRUE then play "single Click"put EMPTY into g_HelpSoundOFFput RECT of me into newRECTdoColorButton newRECT-- Show Insertlock screenset scroll of BG fld "text" to 0put CD fld "b1 b3" of CD 4 of BG "info" into BG fld "text"put "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend mouseUp</script>
<script>on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLocGlobal g_HelpCurRECTput EMPTY into g_HelpCurRECTlock screenput g_HelpFolderPath & "APPLEFUND 1" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pNameclick at loc of CD btn "b1"unlock screenend opencard--on opencardGlobal g_HelpFolder, g_HelpFolderPathGlobal g_HelpMenuLoc, g_HelpInsertLoclock screen-- show CD btn "print materials"-- show CD btn "product components"-- show CD btn "help system" -- Don't show main buttonsput g_HelpFolderPath & "APPLEFUND 1" into pNameput "Copy" into curModecolorizeHC "new",pName, "0,0",,curMode-- put pName-- Hilite upper-right Menu buttonput "pm AppleFund" into tNameput g_HelpFolderPath & tName into pNameput "Copy" into curModecolorizeHC "add",pName, g_HelpInsertLoc,,curModeunlock screenend opencard</script>
</card>
card_7158.xml
<?xml version="1.0" encoding="utf-8" ?>
<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<text>MEDIA MATERIALSMany of the preformatted PageMaker templates in the Apple Media ToolKit can be customized with your reseller store name and location information, product descriptions, system configuration information, and pricing.In addition to the market specific ads, the Apple Media ToolKit also includes four fully customizable general ad templates and one fully customizable flyer. These templates can be customized to include your choice of Apple product art or photography, descriptive copy, configuration information, pricing, reseller location information, maps, etc. To customize any of the templates supplied with the Apple Media ToolKit, you must know how to perform a few basic operations in PageMaker 4.2. You should know how to position text and graphics, drag-place text and graphics, and create text blocks. You should also know how to use the PageMaker “PLACE” command. This command allows you to access the broad array of descriptive copy blocks and Apple graphics from the folders contained within the folder called “Product Components.” Once you have acquired the product components you need, simply resize and move them into the appropriate positions on the template. Once you have customized your template, remember that you must add the proper trademarks and credit lines for the products you have selected. Should you need assistance with this process, please press the AppleFund button located on the reference interface, or consult your AppleFund Guidelines.Here is a typical customization for a flyer template:1) Add your return address here.2) Apply mailing addresses here.3) Create a text box to add your store hours and location information, and place an EPS file of your reseller logo in this space.4) Place the appropriate descriptive copy blocks in this area.5) Place an EPS file of the art for your featured product in this space.6) Create a text box for information about your featured product in this space.</text>
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<text>To customize a template with your reseller name and location, you can either scan your dealer logo as an Encapsulated PostScript™ (EPS) file to place as a graphic or create a text block with this information. To add a specific configuration and price, you need to create a text block with this information for the template.To add the descriptive copy blocks provided on the pasteboard of many of the print materials, you’ll need to select the blocks from the pasteboard area outside the template border and move them into the appropriate position by using the pointer tool in PageMaker. Descriptive copy for Apple products is also available in the Apple Media ToolKit. The “Product Components” section of the Apple Media ToolKit contains a descriptive copy file for most Apple products. Each file is formatted to include:1. Headline2. Descriptive copy blocks3. Descriptive copy pointsAll descriptive copy has been reviewed and approved by Apple corporate, its legal department, and by AppleFund. If used with no changes, the product descriptions will meet AppleFund eligibility requirements.To add product description copy blocks to a template, you must place the desired copy by using the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place descriptive copy files in a template: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Product Components” folder at the Finder level.*3. Select and open the folder that contains the desired product category. 4. Select and open the desired product folder. 5. Place the copy file from the desired product folder. *If you used the copy button on the Product Component Interface to save a copy of the file you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”. Once you have placed a descriptive copy file in a template, you can then extract one of the three types of product descriptions by deleting the other two from the text block.</text>
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<text>A complete library of Apple product art and photography is available through the Apple Media ToolKit. You can select from black and white, gray-scale, or color product art; and black-and-white photography. Product art is formatted as Encapsulated PostScript files which can be resized as needed to fit any of the templates in the Apple Media ToolKit. Photography is formatted as Tagged Information File Format (TIFF) files.To add product art to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple product art files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired product category. 4. Select and open the desired product folder. 5. Select the category of art desired for placement, open its folder, select the straight-on or 3/4 view of the product art, and place the file. *If you used the “copy” button on the Product Components Section to save a copy of the product art file you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”. To add a photograph TIFF file to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple photography files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Photography” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired photography category. 4. Select the desired photograph. 5. Place the photograph TIFF file. *If you used the copy button on the Photography Section to save a copy of the photograph you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the TIFF file from “AMTK Folder”.A library of application screen shot files is also available. You can use these files to customize product art for Macintosh systems and displays. Screens for several types of applications are available, including word processing, database, spreadsheet, DTP, CAD, etc.Screen shots are formatted as PICT files to fit product art for the PowerBook, compact, and modular Macintosh displays; they are located in a folder called “Screen Shots” in the “Apple Products” folder. To place screen shot files, use the same steps as you would for placing product art files.</text>
<text>All of the templates in the Apple Media ToolKit can be output to any LaserWriter printer, by following these steps: • Use “PAGE SETUP” from the PageMaker “FILE” menu to select the appropriate printer type • Select your printer from the Macintosh Chooser • Select “PRINT” from the PageMaker “FILE” menu</text>
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<text>All of the templates in the Apple Media ToolKit can be sent to a service bureau and be output to a Linotronic typesetter or similar imagesetting device.Here are the two ways you can print a template using a Service Bureau:1. Copy the templates and the Apple Garamond typeface onto a floppy disk or removable disk cartridge, and take it to the service bureau; or2. Send the template and the Apple Garamond typeface to the service bureau via a modem and appropriate telecommunications software (check with your bureau for their unique settings and procedures).</text>
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<text>APPLE TRADEMARKS AND CREDIT LINES The products of Apple Computer also have unique names that are both recognizable and exclusive. Trademark and descriptive copy requirements, ensure that the our trademarks are protected and consistent in the marketing message. A trademark—a brand name—must be used as an adjective to identify products having a particular manufacturer; it should not be used as a noun. The following examples represent correct use of the registered trademark symbol: "Apple Computer, Inc., manufactures Apple® personal computers." "Apple® personal computers, such as the Macintosh® LC computer, are used in most schools nationwide." Trademarks should never appear in plural or possessive form. This keeps the trademark from becoming a generic word. Thus, do not refer to “Macintoshes” or “LaserWriters,” etc. More than one product should be stated as Apple Macintosh computers or Apple LaserWriter printers. An Apple trademark must appear with its first letter capitalized to distinguish it from the surrounding text. The first use, and only the first use, of an Apple trademark in any printed material excluding headline or when used in the screen of a computer photo/artwork/illustration must include proper notice of trademark registration--that is, a superscript “®”, “™” or “SM” (see Trademarks below). In references to Apple personal computers, the registered trademark is “Apple” or “Macintosh” (for example, Apple® IIe, not Apple IIe®; and Macintosh® IIfx, not Macintosh IIfx®). Advertisements and other printed materials (with the exception of business cards, store signage, and billboards) must include either credit lines or Apple trademarks to be eligible for 100 percent reimbursement.There are five Apple products where standard trademark rules do not apply. Macintosh® Classic®. Note that both words require the "®" registered trademark symbol. Credit line to follow: “Macintosh is a registered trademark of Apple Computer and Classic is a registered trademark, licensed to Apple Computer, Inc.” Apple IIGS®. Note that the"®" registered trademark symbol must appear after the IIGS, not after the word Apple. Macintosh Quadra™. The name "Quadra" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Quadra™." Macintosh Centris™. The name "Centris" is never to be used alone in any description of the CPU. The trademarked name is "Macintosh Centris™". Apple Duo™ and PowerBook Duo™. The name "Duo" is never to be used alone in any description of the product. The trademarked names are "Apple Duo™" or PowerBook Duo™."QUICK REFERENCE ON APPLE TRADEMARKS AND CREDIT LINES Apple: You must “®” the first use of Apple as an adjective. Credit line to follow: “Apple and the Apple logo are registered trademarks of Apple Computer, Inc.” Registered trademarks: You must “®” the first use of Apple registered trademarks (except in a headline). Note that trademarks are alphabetized and “™” and “®” symbols do not appear in the credit line: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc.” Trademarks: You must “™” the first use of Apple trademarks. Credit line to follow: “AppleColor and PowerBook are trademarks of Apple Computer, Inc.” Credit Lines for Registered and Non-Registered Trademarks: When both registered and non-registered trademarks are used, the credit lines appear in separate sentences. For example:“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc. AppleColor and PowerBook are trademarks of Apple Computer, Inc.” Service marks: You must “®” or “SM” the first use of Apple service marks. Credit lines to appear in a sentence following registered and unregistered trademarks. For example: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. AppleColor and FDHD are trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. Apple Training Alliance is a service mark of Apple Computer, Inc.”Note: Materials submitted to AppleFund Headquarters for Prior Approval will be checked for correct usage of Apple trademarks OR credit lines. Questions?Please link APPLEFUND for questions regarding the proper use of Apple trademarks.TRADEMARK LIST: NOTE: “*” Denotes most commonly usedIIgs®AHUGINFO®A-NET®APDA®APDAlog®*Apple® *Apple® (striped or solid logo)Apple II Forever™*Apple IIGS®Apple 32 Supermicro™Apple by Apple™ AppleCAT® *AppleCD™ 150, 300, 300i *AppleCD SC®*AppleColor™ *Apple Desktop Bus™ Apple Early Language Connections™Apple Education Review™Apple Early Language Connections™*AppleFax™AppleFund™*AppleGram™AppleLine™ AppleLink® AppleMail™ AppleMouse™ AppleNet™ AppleOrder™ Apple Pi™ *AppleScan™ AppleScript™ *AppleShare® Apple Software Bank®AppleStacks™*Apple SuperDrive™ *AppleTalk® Apple TechStep™AppleWriter™ APW™ Aristotle™ A/ROSE™ *At Ease™ A/UX® *Balloon Help™ Balloon Writer™ Bicycle logo® CADoc® CD-ROM Explorer® Chicago™develop™ Developer Helper™Developer Resource Kit™ Discipline® Disk First Aid™ Disk II® (and design)Diskware® Doc Viewer™Dogcow Icon, Dogcow Productions, "Moof", and Dogcow logo® DoubleVision™ DuoDisk®DuoFile®E-Box™ *Educator Advantage™ Educator HomeCard™ *EtherTalk®Extended Discipline® *FDHD™FileWare® FinanceTech™*Finder™ FinePrint™Geneva™*GS™GSBug™ GS/OS®HangulTalk™ HyperAgent® HyperBrowser® HyperClient® HyperKnowledge® HyperLearning® HyperMover™ HyperReader® HyperScan™ HyperTelevision® HyperTV® IconMaker™ *ImageWriter®Imagine: The Apple Education TV Series™Inter•Poll® KanjiTalk™Knowledge Navigator™LaserShare™*LaserWriter® IIf, IIg*LaserWriter® Pro 600, 630*LaserWriter® Select 300, 310Likewise™LinkSaver™Lisa® LocalTalk®Mac®MacApp® MacAPPC™ Macaroni® MacBrowser™ MacClient® MacDFT® MacDSS™ MacinTalk™ *Macintosh®*Macintosh Centris™*Macintosh Centris™ 650Macintosh® Common Lisp Macintosh Coprocessor Platform™ Macintosh® (Picasso logo)Macintosh News®Macintosh PC Exchange™*Macintosh® Plus, SE, SE/30, LC, LC II, LC III, IIfx, IIcx, IIx, IIci, IIsi, IIvi, IIvm, IIvx*Macintosh Quadra™ 800, 900, 950Macintosh Print Pack™Macintosh Today®Macintosh Week®MacISDN™ MacLetter®MacODA™ MacOSI® MacPAD® MacroMaker™ MacShare™ MacSMB® MacStacks® MacTCP® MacTerminal® MacTest™ MacUpdate®MacVentures®MacWorkStation™MacX™ MacX25™ MacX.400™ Monaco™ "Moof" and Dogcow logo ™MousePaint™ MouseWorks® MoviePlayer™ MovieShop™ MPW® *MultiFinder®Newton™Newton logo™New York™NodeCheck™*OneScanner™*Performa™*Personal LaserWriter® LS, NT, NTR, SCPhil and Dave's Excellent CD™PhotoGrade™*PowerBook™ 100, 140, 145, 160, 165c*PowerBook/DOS Companion™*PowerBook Duo™ 210, 230PowerBook Duo™ DockPrizeFest™ *ProDOS® Professional Solutions®ProFile™Projector® QuickClips™*QuickDraw™ QuickFile® QuickRing™QuickStart™ *QuickTime™ QuickTime Player™ Reading in Action® Reanimator® ResEdit™ *Right Now Rebate™SADE® SANE® ScanTest® Setting the Pace™ (education logo)Silentype®SmartStack® SNA•ps™ Sonic Finder® Sound Manager™ SpeedStart™ Stackware® STAKCopy™ STAKNode™StartingLine™ *StyleWriter® IISwitcher™ *System 7™ (preferred usage)System 7.0™The Apple Collection™The Education Dealer™The Meeting of the Minds™*The power to be your best.®TokenTalk® Tools Advisor® *TrueType™TurboMac® VideoSync™ViewEdit™ VirusRX™ Visual Almanac®*Wheels for the Mind®Windoid®Windy City Workout™Wings for the Mind®WorldScript™ Zhong-Wen Talk™ (and logo)SERVICE MARKSACOTSM (Apple Classrooms of Tomorrow)Apple®Apple AnswersSM*AppleCare® (for service) Apple Center®Apple Desktop MediaSMApple Developer ServicesSM (design)AppleFest®Apple Global EducationSM Apple Open HouseSM Apple Puts it All TogetherSMApple Training AllianceSMAppleWorldSMARCSM (Apple Repair Coupon)Developer Tools ExpressSM Education LinkSM Golden Apple ClubSM MacAdemiaSMMacFest® MSB® Solution ExpressSMThe Third HorizonSM Wave of the FutureSMSPECIAL AND LICENSED TRADEMARKSFor the following, please use the trademark notation given and include the credit line.Adobe™, the Adobe logo™, PostScript™, and the PostScript logo™ are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. (Adobe prefers that this form of the credit line be used for all its trademarks, but only the trademarks listed here need to have the ™ symbol in text.)AppleWorks® is a registered trademark of Apple Computer, Inc. licensed to Claris Corporation.BiFocal®, Claris®, FileMaker®, HyperCard®, HyperDemo®, HyperTalk®, HyperTour®, MacDraw®, MacPaint®, MacProject®, MacWrite®, SmartForm®, SmartForm Assistant®, and SmartForm Designer® are registered trademarks of Claris Corporation. ClarisWorks™, Hollywood™, Resolve™, and Simply Powerful Software™ are trademarks of Claris Corporation.CDB™ is a trademark of Third Eye Software, Inc.Classic® is a registered trademark licensed to Apple Computer, Inc.Helvetica®, Times®, and Palatino® are registered trademarks of Linotype Company.ITC Avant Garde Gothic®, ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.NuBus™ is a trademark of Texas Instruments.Ryumin Light KL™ and Gothic Medium BBB™ are trademarks of Morisawa & Co. Ltd.Scribe® is a registered trademark licensed to Apple Computer, Inc.Smalltalk-80™ is a trademark of ParcPlace Systems.UNIX® is a registered trademark of UNIX System Laboratories.VAX™, VMS™, DECnet™, and DEC™ are trademarks of Digital Equipment Corporation.VideoWorks™ is a trademark of Mediamaker (formerly MacroMind, Inc.).X Window System™ is a trademark of the Massachusetts Institute of Technology.OTHER APPLE PRODUCT NAMES (NOT TRADEMARKED)The following product names are considered to be descriptive and should not be followed by a ™ or ® notation; however, the first letter of each word is capitalized. It is not necessary to include the names below in credit acknowledgements.Data Access Langauge-The acronym "DAL" may be used in technical manuals as an abbreviation for "Data Access Language," but it must not be used interchangeably with the full name and not as a substitute for it. Also, it is not a trademark.Developer EssentialsE.T.O., Essentials•Tools•Objects-The full name and acronym must appear together on packaging and upon first mention in text.Event HandlerFont PackDESCRIPTIVE COPY REQUIREMENTS The descriptive copy requirements, although not as extensive as they have been in the past, are still considered very important. We have substantially increased the number of copy points, so Resellers have an expanded list to select from. In addition, Resellers may now choose from product-specific copy points, Macintosh Advantage and/or Family copy phrases provided, or they may create their own. Failure to follow descriptive copy requirements will result in AppleFund reimbursements being prorated or denied. Apple requires its Authorized Resellers and AESAs to meet certain descriptive copy standards for all AppleFund reimbursable ads and activities that mention Apple products. Each menu item will indicate whether descriptive copy is required. The descriptive copy requirements focus on the features and benefits of the Apple products and emphasize a sense of excellence. Apple’s descriptive copy requirements are as follows: At minimum, the first mention of an Apple product must use the complete product name; Apple Model Name; for example, Apple® Macintosh® IIfx computer, rather than just Macintosh IIfx. The copy must include a minimum of one Apple descriptive phrase per ad that identifies a feature or benefit of the product being advertised. You may also choose Macintosh Advantage or Macintosh Family phrases, or you may create you own. Descriptive copy may appear in either bullet point or sentence form, but must appear within the body of the item, not in small type at the bottom or in credit lines. The copy must identify the Apple computer system(s) by specific CPU name or Macintosh product line name. Questions regarding descriptive copy requirements should be linked to APPLEFUND.</text>
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<text>APPLE POSITIONING Apple requires its Authorized Resellers and Sales Agents to follow specific guidelines in the use of the Apple name and logo, Apple trademarks and credit lines for all AppleFund reimbursable ads and activities, except where noted in the Guidelines. Reimbursement for ads and activities that do not meet these Guidelines may be prorated or denied completely. THE APPLE NAME AND LOGO The Apple logo is a simple and unassuming thing, yet it has been acclaimed throughout the world for the imagination and creativity it represents, and for its high level of recognition. As an Authorized Reseller or Sales Agent, you too recognize the intrinsic value of the Apple logo and our Corporate identity as part of your association with Apple Computer. In order to preserve the value of the logo, we have very clearly defined rules about the use of the Apple logo and Corporate name. As an Authorized Reseller or Authorized Sales Agent, you are required to clearly identify yourself by using the logo specific to your relationship with Apple.USING THE APPLE NAME AND LOGO: The Apple name and logo may not be used to advertise other vendors’ products, whether for use with Apple products or not. Nor may they be used for general Reseller/Consultant promotions not specifically related to Apple products. The word Apple may be used only to denote Apple Computer, Inc., and/or products manufactured by or especially for Apple. The first use of the Apple name to apply to the Apple brand of personal computers must be followed by the words personal computer, computer, or the specific model name. The first use of any specific model name must be preceded by Apple (e.g., Apple® Macintosh® computer, Apple® LaserWriter® printer, etc.). The Apple name and trademark may not be included or incorporated as part of any Reseller/Consultant or product names (for example, Apple-Stat for a statistics software package). The Apple name must be used when referencing compatibility—that is, that a given piece of hardware will operate in conjunction with Apple hardware or that a given software program will run on an Apple system. This can be done in the following way: “...product X for use with your Apple® Macintosh® IIsi personal computer.” A software product may also be said to run on or be for use with or compatible with Apple personal computers. However, compatible products may not be called Apple software or be referred to in any other way that implies that Apple produces, endorses, or supports the product.APPLE LOGO USAGE REQUIREMENTS:Materials submitted to APPLEFUND HEADQUARTERS for prior approval will be checked for correct usage of the Apple name and logo (see Special Services). The Apple name and/or logo must be accurately shown in standard proportion and orientation--not distorted, rotated, or reversed. The Apple name and/or logo cannot be outlined or italicized, nor can anything be superimposed on them. The Apple name and/or logo must not be incorporated into any other mark or symbol or be used as a border on any item. Publications, advertising, packaging, and/or print materials may not contain any representation of an apple or any other fruit that resembles the Apple logo. If the Apple logo is used on store signage, stationery, or business cards, it must appear that the Reseller/Sales Agent is an Authorized Reseller/Sales Agent of Apple products—not that the dealership/Sales Agent is Apple or that the logo belongs to the dealership. The Apple logo must be displayed on removable signs and materials—it may not be painted onto windows or hard surfaces, such as walls. (Exception: Vehicle signage must be permanent.) The Apple logo must always appear with the “®” mark, in single or multiple occurrences in the same ad. Multiple appearances of the Apple, Authorized Reseller, or Authorized Consultant logos in the same ad are not allowed. Embossing of the Apple, Authorized Reseller, or Authorized Sales Agent logo is acceptable for special events and/or invitations. When four- or six-color printing is not feasible, the Apple logo may be reversed to white provided that the logo is pure white and that the background is no lighter than Gray Pantone® Matching System 423*. In addition, the Apple logo may be printed in any of three solid colors: Solid black, Red Pantone Matching System 186, or Gray Pantone Matching System 423.*PANTONE and Pantone Matching System are Pantone, Inc.'s check-standard trademarks for color standards, color data, color reproduction and color reproduction materials, and other color-related products and services meeting its specifications, control, and quality requirements.IDENTIFYING YOURSELF To be eligible for 100 percent reimbursement, all printed materials must prominently display either an Authorized Reseller or Sales Agent logo. Claims that feature both logos will be denied.FOR USE OF EITHER AUTHORIZED RESELLER OR AUTHORIZED EDUCATION SALES AGENT LOGOS: The stripes of the six-color logo may be reproduced only in the proper order, color value, and density. They must always butt to one another. They never overlap and are never separated by a white or dark line. When the words Authorized Reseller or Apple Education Sales Agent are used in conjunction with the logo, they must either be placed to the right of the symbol or centered below it, in accordance with the minimum spacing requirements (see Guidelines for establishing proportional width). Apple Computer does not permit the words Apple Computer, Apple, or any other word to come directly out of the bite of the Apple logo. There are various size representations of the logo. Only photostat copies of the logo may be used; photocopies are unacceptable. When using the AESC logo, general Apple trademark and logo guidelines must be adhered to.In addition, for use of the Authorized Education Sales Agent logo: Authorized Education Sales Agent (AESA) activities must be designed to attract only education customers. In order to be reimbursed via the Education Fund for those activities which involve print media or signage, and are related to education activities, the AESA logo must be featured. Furthermore, the AESA logo must not be used in conjunction with any advertising that is not specifically and solely related to the functions of an AESA.HOW TO ESTABLISH PROPORTIONAL WIDTH: Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos. Proportional width is established by the following means:The minimum clear space required on all sides of the symbol is X where X equals the proportional width established for the symbol. PROPER TYPEFACE: Any time the words Authorized Reseller or Authorized Education Sales Agent are used in conjunction with the logo, they must appear in Apple Garamond Light type style. Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.REPRODUCING THE LOGO: The Apple silhouette must be executed only in the following single colors. No textured screenings, tonal, or black-and-white copies of the six-color logo may be used: Black PANTONE 186 Red PANTONE 423 Gray Pure White (provided background is no lighter than PANTONE 423 gray)For the Apple six-color logo, specify each color using the PANTONE Matching System as indicated below: Green: PANTONE 368 Yellow: PANTONE 123 Orange: PANTONE 165 Red: PANTONE 186 Purple: PANTONE 253 Blue: PANTONE 299To produce the Apple logo using only four colors, use the formula provided below: Color: Yellow %, Magenta %, Cyan % Green: 70%, 0%, 60% Yellow: 100%, 30%, 0% Orange: 100%, 70%, 0% Red: 50%, 100%, 0% Purple: 20%, 100%, 30% Blue: 0%, 20%, 100%</text>
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<text>APPLEFUND SPECIAL SERVICES AppleFund offers a number of special services to facilitate your AppleFund claims and reimbursement approvals. Co-op marketing materials are also available to help you create effective advertising and activities that are already within the Education and Business Program Guidelines. PRIOR APPROVAL SERVICES FOR ADVERTISING CONTENT To make prior approvals easier for both Resellers and AESAs, approvals can now be obtained in six (6) hours or less, rather than the 48 hours needed in the past. Also, the fee for each prior approval is now only $10, which will be automatically deducted from your AppleFund account. Prior approval from AppleFund Headquarters may be obtained for billboards, broadcast scripts, direct mail/newsletters, signage, print advertising, and Yellow Pages display ads. Some of these activities may require that your Apple sales representative review and sign the AppleFund Claim Form. This signature does not guarantee that all program requirements have been met—only the Prior Approval Service does.HOW THE PRIOR APPROVAL SERVICE WORKS Complete and attach a copy of the Prior Approval FAX Cover Sheet to your ad. Fax it to AppleFund Headquarters at 602-438-0720, three to five (3-5) days before your deadline. AppleFund Headquarters will confirm prior approval by fax (or AppleLink, if requested) within six (6) hours of receipt. They will specify any changes that need to be made to the ad to qualify for AppleFund reimbursement, and assign a prior approval number. Note: The $10 fee will be charged each time you submit materials for prior approval, whether the materials are new or updates/corrections to previously submitted materials.TO SUBMIT A CLAIM THAT HAS BEEN PRIOR APPROVED: Complete the AppleFund Claim Form and submit it to AppleFund Headquarters with all required documentation and signatures. Attach a copy of the Prior Approval Confirmation report. Your claim will be audited to verify that the required changes have been made to the ad. Note that any changes made to the ad or activity after it has been prior approved (other than changes specified in the Prior Approval Confirmation report) must meet AppleFund Guidelines or the claim will be denied.DIRECT DEDUCT PROCESS Direct Deduct is an immediate deduction from your AppleFund accruals as a result of your participation in an Apple-sponsored marketing program, or as a way to pay for services without using your own administrative efforts. It differs from a standard claim in that all administration is done by Apple. No Claim Forms or other documentation are required. All direct deductions take precedence over reimbursement of any other claims submitted during processing. Direct deductions can be taken against the Business Program Fund or the Education Program Fund. Eligible Direct Deduct activities include any of the StartingLine program materials.HOW THE DIRECT DEDUCT PROCESS WORKS: If you elect to participate in a program that is eligible for Direct Deduct, the regional office will provide you with a specific participation form to complete. Identify the specific fund to be utilized. If you have adequate AppleFund dollars, sign the Participation Agreement Form, keep a copy, and return the original to the designated person before the deadline. If you don't have sufficient funds to cover both the Direct Deduct and your submitted claims, the direct deductions will be deducted first and any claims submitted simultaneously will be denied. If sufficient funds are not available to cover your Direct Deduct claim, the deduction will automatically be made from your next accruals. Apple-sponsored programs such as Apple Seminar Direct are preapproved for Direct Deduct. For more information on these preapproved programs, link: APPLEFUND.COMMUNICATIONS AND TRACKING: You will receive an audit report from AppleFund Headquarters approximately 60 days after completion of the Direct Deduct process to notify you of the amount of funds direct deducted from your AppleFund account. In addition, the next monthly AppleFund Customer Status Report you receive will reflect the Direct Deduct activity in the claims portion of the report.APPLE CO-OP MARKETING RESOURCES All of the co-op marketing resources are now available in an easy-to-use consolidated kit called StartingLine. If you have not received your copy, link: APPLEINPRINT. To make it easier for Resellers to obtain up-to-date co-op, sales and marketing materials, Apple provides the following one-stop shopping resources. Materials included in the StartingLine Program may be reimbursed through AppleFund, and are eligible for Direct Deduct. Most materials ordered through these programs will ship within 48 hours. Imprinted items, however, will take longer. Rush shipping is available within 24 hours at extra cost if the item is in stock.APPLE MEDIA TOOLKIT The Apple Media ToolKit is a CD-ROM disc designed to help you create customized ads, promotional, and other marketing materials directly from your Macintosh desktop. Its HyperCard navigation stack leads you to current materials for General Business, Enterprise, Higher Education, and K-12. (Future editions will have materials for International and current Promotions as well.) The Apple Media ToolKit also contains a full library of Apple product art and screen captures, plus AppleFund-approved headlines, copy blocks and copy phrases, and logo-trademark material so you can build your own customized flyers, ads, and more. A copy of the current AppleFund Guidelines and Apple Corporate Identity requirements are included, so it's convenient to check your material for AppleFund eligibility before you print it. For more information about the Apple Media ToolKit, link: AMTK.</text>
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<text>APPLEFUND CLAIMS PROCESSES Each activity listed in the AppleFund Business and Education Programs has its own checklist for claims procedures. In general, however, the following steps should be completed for ALL AppleFund claims:1. Complete the appropriate AppleFund Claim Form Claim Forms are available in electronic format on AppleLink in Claris® FileMaker® Pro, Microsoft® Excel®, and Aldus® PageMaker.® The pathway is Apple Sales & Marketing -> Apple Programs -> AppleFund. Forms can also be ordered from AppleFund Headquarters at 1-800-421-9547. Be sure to check the correct Fund box. For Business Solutions Fund reimbursements (through March 31, 1993 only), please write “Solutions” across the top of the Form.2. Submit Claim Form and proof of expense (invoices, etc.) proof that ad/activity took place (newspaper tearsheet, script, invitation, etc.)IN ADDITION, FOR NEWSPAPER ONLY, TAKE ADVANTAGE OF THE NEW QUICK CLAIM OPTION. Just send in a tearsheet with your Claim Form. AppleFund Headquarters will identify the rate for reimbursement using the published rate cards on file. The reimbursement will be issued directly to you (the Reseller/AESA)—in most cases before you receive an invoice from the newspaper. If there is a discrepancy in the reimbursement and invoice rate, just submit your invoice. AppleFund will pay the difference.FOR MORE INFORMATION ON THE DIRECT DEDUCT PROCESS Please refer to the Special Services section for information on which products and services can be direct deducted (StartingLine, etc.)BUSINESS SOLUTIONS FUND The AppleFund Business Solutions Fund expired on March 31, 1993. If you have any questions regarding this fund, contact AppleFund Headquarters.</text>
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<text>APPLEFUND BUSINESS PROGRAM INTRODUCTION We are pleased to support your marketing and promotional efforts by providing you with the 1992-1993 AppleFund Business Program. The Business Program will provide you with all the information necessary for you to produce, claim and be reimbursed for your advertising and marketing activities. What makes the AppleFund Business Program work is your participation. Keep letting us know what you like and want in the Program. We want to help. Don't hesitate to call us for information or assistance.AppleFund Headquarters1-800-421-9574BUSINESS PROGRAM OBJECTIVE To support our Reseller Business partners in generating product demand and in successfully promoting and selling Apple Computer products. To subsidize the cost of collateral materials, seminars, events, and training that will help our Resellers and their employees continue to be informed and up-to-date on Apple Computer products.BUSINESS PROGRAM OVERVIEW The 1992-1993 AppleFund Business Program consists of two Funds: the Marketing Fund and the Product Bonus Fund. These Funds are made available to our Resellers to assist them in meeting the objectives of demand generation, technical education, and promotion of Apple products.HOW THE BUSINESS FUNDS ARE ACCRUED Business Program Funds are calculated at the end of each month, based on a percentage of the total net billing for Apple Computer products shipped that same month. Resellers will have twelve (12) months from the date of accrual to use the Funds, followed by a 90-day claiming period to gather documentation and submit a claim for reimbursement. Any month's Fund not used within fifteen (15) months (12 month usage period plus 3 month claiming period) of the accrual date will be forfeited. Expired Funds will not be reinstated. Each month, Resellers will receive a Business Fund Summary Report that will indicate new accruals earned, claim activity, total Funds available, and Funds due to expire in 30-, 60-, and 90-day intervals. The Marketing Fund and the Product Bonus Fund are both subject to the same accrual, expiration, and Program Guideline requirements.MARKETING FUND Marketing Fund dollars are offered to Resellers to generate demand and promote all Apple products. These Funds must be used for promotional activities as defined in these Guidelines. Any menu item listed here can be funded out of the Marketing Funds.PRODUCT BONUS FUND Product Bonus Fund dollars are offered periodically to encourage Resellers to generate demand and promote selected products using these additional Funds. Funds will be accrued on specific "bonused" products. These dollars must be used for promotional activities tied to specific "bonused" products. Apple will notify Resellers of the products and duration of these additional Funds. Announcements will be made in the Dealer Bulletin as well as other Apple communication vehicles. Product Bonus accruals may be combined with funds available through the Business Fund as long as the activity being performed features the specific "bonused" product(s). Activities must meet the Marketing Fund menu requirements, but must also incorporate or feature the product being "bonused" to be eligible for reimbursement.PRIOR APPROVAL Some activities require prior approval from your Apple National Field Manager or Apple National Sales Manager, so be sure to discuss your planned activities with him or her before you begin. If you submit a claim form for an activity that you have not discussed with your Apple Sales representative, and he/she does not agree that the activity has value to Apple, he/she has the right to refuse to approve the claim. Prior approval is also available from AppleFund Administration for advertising activities (see Special Services). This service provides a guarantee that your activities meet the Guidelines. Be sure to review this section for details.CLAIM FORM INFORMATION Claim Forms are available in electronic format on AppleLink as well as from AppleFund Headquarters at 1-800-421-9574. For additional copies of the AppleFund binder, please link: REVUE.APPLEFUND BUSINESS PROGRAM TERMS AND CONDITIONSThe following is a compilation of some of the more common terms and conditions applicable to the Business Program. Resellers must comply with all requirements described in the Business Program Guidelines whether or not reprinted below.GENERAL: Compliance with the law, the AppleFund Business Program Guidelines, and the Dealer Agreement with Apple is the Reseller's responsibility. Apple shall have sole discretion to determine the program terms and conditions, and eligible activities. Apple may modify or eliminate the program at any time, provided that Apple reimburses claims for expenditures incurred prior to the effective date of any such program change. Apple may modify, suspend, or withdraw the Reseller's participation in the AppleFund program should the Reseller, in Apple's judgment, fail to abide by the terms and conditions of the AppleFund Program or the Dealer Agreement. Apple shall reverse or recover from the Reseller any funds for products the Reseller resold or transferred in violation of the Dealer Agreement with Apple. Certain activities may not be available to Resellers whose relationship with Apple is pending termination.ACCRUALS: Accruals reflect funds that Apple has set aside to reimburse Resellers for specific activities. Until Apple approves a Reseller claim for payment, the funds belong to Apple. Apple, at its discretion, shall determine the rate at which the funds accrue and may change or eliminate the accrual at any time. Accruals are based on completed purchases net of any returns or adjustments. Accruals automatically close: (1) Twelve (12) months from the accrual date. (2) Immediately upon termination of Reseller's authorized status. Reseller will periodically receive accrual balance statements from Apple. Reseller must report any discrepancies to AppleFund Administration within ninety (90) days of the statement date or the statement will be deemed final. Accruals are only transferable with Apple's consent.ELIGIBLE ACTIVITIES: To be eligible for reimbursement, ads and activities must satisfy all Business Program guidelines and not be in violation of any applicable regulations. Ads must not be misleading as to price, product features, or specifications. Claims made must be accurate, complete, and verifiable. Ads must not, in Apple's sole discretion, be detrimental to the prestige of Apple or Apple products, or be disparaging to competitors. Ads must be clearly discernible as placed by an Authorized Reseller, not Apple, and state that products are only available at authorized locations. Travel must be within the United States and may not be between Reseller locations. The following reimbursement structure applies to all travel, regardless of the menu item: Auto: 27¢ per mile or car rental Hotel: Cost of room only Air/bus/train: Round-trip coach fare when destination is over120 miles one-way from Reseller location. Toll, parking, or taxi fareCLAIMS: Claims must be received at AppleFund Headquarters within ninety (90) days of ad/activity date. Claims may be submitted against closed accruals for up to ninety (90) days, at which time the Funds expire. Claims are considered closed upon submittal. If a Reseller's AppleFund balance drops below zero for any reason, the entire debit is due to Apple immediately. This debit cannot be offset by anticipated accruals or credits from Apple. If available accruals do not cover the total claim amount eligible for reimbursement, Resellers will be credited to the limit of available accruals. Claims may be resubmitted once, which must occur within ninety (90) days of the audit report date. Apple may withhold or refuse reimbursement for any claim Apple reasonably believes to be invalid. Resellers may not deduct the amount of claims from product invoices due Apple. Apple will not directly reimburse a publication, broadcasting station, or other supplier for costs incurred by Resellers.SHARED ADS: Before purchasing space or airtime for an ad/commercial with multiple resellers, you must obtain prior approval from AppleFund Administration (link: APPLEFUND). Ads will be prorated, and appropriate reimbursement made to each participating Reseller. All locations in the ad must be identified as Authorized Resellers; any unauthorized locations must be identified as well.TRANSFER OF BALANCES: When there is a change of ownership of a Reseller location, both parties involved may choose to transfer accrued Funds as part of the sale transaction. Accrued Funds may be transferred between Authorized Resellers only by completing the AppleFund Transfer of Balances Form. The Form must be signed by both locations involved in the transfer. The Form is available on AppleLink. The pathway is Apple Sales & Marketing -> Apple Programs -> AppleFund Program. If you have questions regarding a claim audit or your statement balance, please call AppleFund Headquarters at 1-800-421-9574. You may also call AppleFund Administration at 408-974-6150, or link: APPLEFUND. SUBMITTING A CLAIM: Complete an AppleFund Claim Form (see Claims Processes). Attach required documentation (see claim checklist). Obtain appropriate signatures. Send the completed Form and documentation to AppleFund Headquarters.PRINT ADVERTISINGELIGIBLE ACTIVITIES: Newspaper and magazine advertising Preprinted inserts Card packs Billboards and mass transit advertising.NOT ELIGIBLE: Apple Computer, Inc. national advertising materials. These materials cannot be reprinted or used in any way by the Reseller.REQUIREMENTS: Authorized Reseller logo, as outlined in Apple Positioning. Apple trademarks or credit lines, as outlined in Apple Positioning. Product illustration/photo of either an Apple CPU/monitor/ keyboard, or peripheral. One descriptive copy line, as indicated in Apple Positioning. Software may be included in advertising, provided the ad is at least 50% devoted to Apple.REIMBURSEMENT: 100% of Apple CPUs or peripherals. If the ad has multiple vendor products featured, the total amount will be: prorated for the Apple portion if the other products are hardware. prorated for the Apple portion if the other products are software, and Apple is less than 50%. 100% if the other products are software, and Apple is more than 50%. 100% of cost for Apple's marketing communication materials (e.g., REVUE). 100% of production costs, based on local retail rates, less all frequency discounts and rebates.WHEN SUBMITTING A PRINT ADVERTISING CLAIM, YOU MUST INCLUDE THE FOLLOWING: Newspaper—Invoice showing net space cost less all applicable discounts and/or rebates is optional. If not submitted, current rate charts will be used to determine reimbursement. For more information, see Quick Claims option in Claims Processes section. An original full-page tearsheet that shows the entire ad, plus the name and date of the newspaper. Billboard/Transit—Invoice indicating the location and design of each board. Color photograph of the board Complete copy of the insert. Itemized production invoices from primary suppliers. Photocopies are acceptable.BROADCAST ADVERTISINGELIGIBLE ACTIVITIES: Advertising on FCC-licensed radio and TV stations. Remote location broadcasts. On-hold phone messages. Public or cable television sponsorships. :10 or :15 spots sponsoring newscasts, business programs, etc.NOT ELIGIBLE: Apple Computer, Inc. national advertising materials. These materials cannot be reprinted or used in any way by the Reseller.REQUIREMENTS: Prominent audible or visual identification as an Authorized Reseller location (audible only for radio). Prominent visual use of Apple trademarks or credit lines as outlined in Apple Positioning (not applicable for radio). Product illustration/photo of either a CPU, monitor, keyboard or peripheral for TV. Audible descriptive copy, as indicated in Apple Positioning. Software may be included, provided broadcast is at least 50% devoted to Apple.REIMBURSEMENT: 100% on any Apple CPU or peripheral. If the ad has multiple vendor products featured, the total amount will be: prorated for the Apple portion if the other products are hardware. prorated for the Apple portion if the other products are software, and Apple is less than 50%. 100% if the other products are software, and Apple is more than 50%. 100% of production costs, based on local retails rates, less all frequency discounts, and rebates.WHEN SUBMITTING A BROADCAST ADVERTISING CLAIM, YOU MUST INCLUDE THE FOLLOWING: A station invoice indicating net cost, length of spot, time of day, and date each spot was broadcast. A copy of each different script broadcast, including the ANA/RAB or ANA/TVB approved electronic tearsheet documentation on the notarized script copy.YELLOW PAGES DISPLAY ADSELIGIBLE ACTIVITIES: Yellow Pages display ads for Reseller's primary market area. Neighborhood or special interest directories (e.g., business-to-business, Hispanic, military, or real estate). Chamber of Commerce directory.NOT ELIGIBLE: Apple Computer, Inc. national advertising materials. These materials cannot be reprinted or used in any way by the Reseller.REQUIREMENTS: Authorized Reseller Logo, as outlined in Apple Positioning. Apple trademarks or credit lines, as outlined in Apple Positioning. Software may be included, provided the ad is at least 50% devoted to Apple.REIMBURSEMENT: 100% for production and costs for actual space occupied by Apple Computer products. If the ad has multiple products featured, the total amount will be: prorated for the Apple portion if the other products are hardware. prorated for the Apple portion if the other products are software, and Apple is less than 50%. 100% if the other products are software, and Apple is more than 50%.WHEN SUBMITTING A YELLOW PAGES DISPLAY AD CLAIM FOR FULL-YEAR REIMBURSEMENT, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. Original Yellow Pages tearsheet for each directory. A Co-op Confirmation Report (obtain from Yellow Pages Company) and/or a copy of the contract with the Yellow Pages Company for each directory, including monthly and yearly breakdown of charges.WHEN SUBMITTING A YELLOW PAGES DISPLAY AD CLAIM FOR MONTHLY REIMBURSEMENT, YOU MUST INCLUDE THE FOLLOWING:First month only: Same procedure as above.Each additional month: Copy of invoice and copy of original Claim Form.YELLOW PAGES TRADENAME PROGRAMELIGIBLE ACTIVITIES: Authorized Reseller store listings in the computer sections of Yellow Pages directories. This program is administered by Wahlstrom/West.REQUIREMENTS: All production and placement handled by: Wahlstrom/West Attention: Apple Computer Account Group 2200 W. Artesia Blvd. Compton, CA 90220 1-800-228-5574; within California, call 213-635-8030 AppleLink: WAHLSTROMREIMBURSEMENT: 100% of all participation costs. Only Wahlstrom/West placements will be eligible for reimbursement. Wahlstrom/West may offer to process your claim as a Direct Deduct. For more information, contact Wahlstrom/West and see the Special Services section for more information on Direct Deduct.WHEN SUBMITTING A YELLOW PAGES TRADENAME PROGRAM CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. Proof of activity. Copy of cancelled check.DIRECT MAILELIGIBLE ACTIVITIES: Catalogs. Newsletters. Training/seminar/event schedules. Seminar/event invitations.NOT ELIGIBLE: Apple Computer, Inc. national advertising materials. These materials cannot be reprinted or used in any way by the Reseller.REQUIREMENTS: Authorized Reseller logo, as outlined in Apple Positioning. Apple trademarks or credit lines as outlined in Apple Positioning. Catalogs must include product illustration and descriptive copy as outlined in Apple Positioning. Catalogs must include the following Apple catalog disclaimer, in a minimum of 10 point type and visible on each page displaying Apple product: “PURCHASE APPLE PRODUCTS AT RESELLER LOCATION ONLY.” If any printed piece includes product illustration, it must be accompanied by descriptive copy as outlined in Apple Positioning. If printed material contains an illustration of a CPU, it must also include a monitor and keyboard. Software may be included in a direct mail piece, provided the piece is at least 50% devoted to Apple.REIMBURSEMENT: If the direct mail piece has multiple vendor products featured, the total amount will be: prorated for the Apple portion if the other products are hardware. prorated for the Apple portion if the other products are software, and Apple is less than 50%. 100% if the other products are software, and Apple is more than 50%. 100% of distribution costs (e.g., mailing lists, rental/purchase, mail house service, postage). 100% of production costs (e.g., printing, advertising agency or commission fees), excluding employee salaries. WHEN SUBMITTING A DIRECT MAIL CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoices from primary suppliers for all material, production, and distribution costs. If in-house postage is used, include a signed letter from an officer of the company, stating quantity mailed and postage costs. An original sample of the direct mail piece. The agreement with Apple prohibits mail order of Apple products. Therefore all advertising in catalogs or other materials delivered through the mail must prominently display the above disclaimer that Apple products may be purchased only at retail location and cannot be ordered through the mail.MERCHANDISING AND COLLATERALELIGIBLE ACTIVITIES: Point of sale materials. Seminar or event materials. Interior or exterior store signage. Reseller Apple program literature (e.g., service contract information). Merchandising and display racks. Business cards, stationery and envelopes. Exterior permanent vehicle customization. Apple collateral.NOT ELIGIBLE: Customization of boats, motorcycles, race cars, hot air balloons, or aircraft. Vehicle magnets or decals. Generic stands, racks, desks, or other computer furniture.REQUIREMENTS: Authorized Reseller logo, as outlined in Apple Positioning. Apple trademark or credit lines, as outlined in Apple Positioning. Merchandising, point of sale, signage, stationery and vehicle customization must be 100% devoted to Apple. Exterior store signage and permanent vehicle customization must prominently display the Authorized Reseller logo at least one-third the height of the Reseller's name. REIMBURSEMENT: 100% StartingLine materials. 100% of material and production costs if developed by a 3rd party or Reseller. Vehicle customization is limited to one vehicle per location, per calendar year.WHEN SUBMITTING A MERCHANDISING OR COLLATERAL CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. Samples or color photographs of merchandising or signage produced by 3rd party or Reseller.SALES INCENTIVES Sales Incentives must be used by the Reseller to encourage their internal organization to increase sales of Apple product. Be sure to get an AppleLink or a letter from your Apple National Field Manager or Apple National Sales Manager before initiating a Sales Incentive activity. These activities require Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total.ELIGIBLE ACTIVITIES: Any incentive item (Apple or non-Apple products) purchased and used to encourage the sale of Apple product. Products purchased as an incentive under the Own-An-Apple Program (Reseller employees only). Travel, food, and lodging incentives (e.g., vacation trips, boat cruises). Event tickets, gift certificates, or American Express Gift Checks®.NOT ELIGIBLE: Reseller principal or owner participation in incentive programs. Reseller-produced gift certificates to be used at Reseller location. Cash, dollars-off dealership coupons, savings bonds, items for resale, donations, auctions, or competitive products.REQUIREMENTS: Must be 100% devoted to selling Apple product. Reseller must obtain an itemized receipt signed by each incentive winner who receives prizes valued in excess of $25. Resellers must provide winners of incentives valued in excess of $600 (plus tax) with IRS form 1099. Reseller-produced incentive items must correctly display the Authorized Reseller logo, as outlined in Apple Positioning. Apple trademark or credit lines, as outlined in Apple Positioning.REIMBURSEMENT: 100% of Apple or non-Apple products 100% of Apple Merchandising catalog purchases. 100% of 3rd party promotional items purchased/developed by the Reseller. 100% of travel, food, and lodging. Maximum employee incentives: $3000/employee/calendar year.WHEN SUBMITTING A SALES INCENTIVES CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. For incentives valued at $5,000 or over, National Field Manager or National Sales Manager must sign Claim Form to signify prior approval. An original sample or color photo of Reseller-produced incentive items.SALES PROMOTIONS Sales Promotions must be used by the Reseller to promote the sale of Apple product to customers. Be sure to get an AppleLink or a letter from your Apple National Field Manager or Apple National Sales Manager before initiating a Sales Incentive activity. These activities require Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total.ELIGIBLE ACTIVITIES: Any promotional item used to promote the sale of Apple equipment. Apple products purchased for promotional awards. Travel and lodging incentives. Event tickets, gift certificates, or American Express Gift Checks. Promotional store drawings, store openings, promotional mailings, or giveaways at seminars and events.NOT ELIGIBLE: Reseller-produced gift certificates to be used at Reseller location. Cash, dollars-off dealership coupons, savings bonds, stock, items for resale, donations, auctions, or competitive products.REQUIREMENTS: Resellers must obtain an itemized receipt signed by each winner who receives prizes valued in excess of $25. Resellers must provide winners of promotions valued in excess of $600 (plus tax) with IRS form 1099. Reseller-produced promotional items must correctly display the Authorized Reseller logo, as outlined in Apple Positioning. Reseller-produced promotional items must meet Apple trademarks or credit lines requirements, as outlined in Apple Positioning. If other vendors' products are featured, Resellers will be reimbursed only for the portion of the promotion devoted to Apple products. Advertising or direct mail materials must meet their specific requirements.REIMBURSEMENT: 100% of Apple products. 100% of items purchased from the Apple Merchandising catalog. 100% of 3rd party promotional items purchased/developed by the Reseller. 100% of Promotional events with multiple vendor products will be prorated to cover only the Apple portion. 100% of travel, food, and lodging. 100% of material and production costs. Maximum customer incentives: $6000 per winner, per calendar year.WHEN SUBMITTING A SALES PROMOTIONS CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. For promotions valued at $5,000 or over, Apple National Field Manager or Apple National Sales Manager must sign Claim Form to signify prior approval. An original sample or color photograph of Reseller-produced promotional items.SEED/DEMO/TRAINING UNIT EQUIPMENT Resellers have the option of purchasing Apple Seed/Demo/Training equipment, or renting Apple Seed equipment to conduct the following activities:ELIGIBLE ACTIVITIES: Placement of Apple product at potential customer sites for evaluation. Installation of Apple product in Reseller training rooms. Apple product required for Apple self-paced training courses or reference and support materials. Apple product used for customer demonstrations.NOT ELIGIBLE: Apple product taken out of Reseller inventory. Rental of non-Apple products. Rental fees exceeding three (3) months. Purchase of non-Apple products.PURCHASING OPTION: Authorized Resellers may purchase a total of twenty (20) Unit configurations per location, per calendar year. The first five (5) systems per location will be reimbursed at 100% and the additional fifteen (15) systems will be reimbursed at 50%. See System Requirements for eligible configuration details. In no case shall the total amount of Seed/Demo/Training units purchased exceed twenty (20) unit configurations per location per calendar year. Authorized Resellers may buy direct or choose to use Apple's equipment financing option. This finance option allows a Reseller to make monthly payments for six (6) months. The principal and interest payment will be 100% reimbursed on Apple's approved financing program. See AppleFund Seed/Demo/Training Equipment financing programs on AppleLink for more information.RENTAL OPTION: Authorized Resellers may place an unlimited number of Seed Units, using the Apple Authorized Seed Rental Provider(s). Apple will reimburse 100% of the rental fees and related charges for up to and including three (3) months per system. For a current list of Authorized Seed Rental Providers, see the AppleFund folder on AppleLink. The pathway is Apple Sales & Marketing -> Apple Programs -> AppleFund Program.REQUIREMENTS: Units must be used for market development, training, or sales generation activities. Minimum configuration is required (e.g., CPU, keyboard, and monitor). Any Apple peripheral may be added to the minimum configuration and counted as one unit. Any LaserWriter configuration can be rented or purchased independently from an Apple CPU minimum configuration and may be counted as one unit. Purchased Seed/Demo/Training Units must be kept at the Reseller location for a minimum of one year. Apple rented seed units must be acquired through Apple Authorized Seed Rental Providers. For details, see AppleFund folder on AppleLink.REIMBURSEMENT: 100% of rental cost for maximum of three (3) months, when rented through an Authorized Seed Rental Provider only. 100% of Apple-approved finance program (principal and interest)—limited to six (6) months; limited to five (5) units. 50% of next fifteen (15) units. 100% of Reseller cost of the Apple System for configured Seed/Demo/Training Units, not to exceed five (5) total systems per location, per calendar year. Additional fifteen (15) total units at 50% of Reseller cost. SEED/DEMO/TRAINING UNIT SYSTEM CONFIGURATIONS: The minimum configuration is a Complete System (i.e., Apple CPU, keyboard, and monitor). A configuration may include, but is not limited to, a CD-ROM drive, scanner, modem, printer, and expansion cards (Apple only). All items in each claimed configuration must be rented or purchased together on the same purchase order. (Exception: LaserWriter printers can be rented as stand-alone products.)WHEN SUBMITTING AN APPLE SEED/DEMO/TRAINING UNIT PURCHASE CLAIM, YOU MUST INCLUDE THE FOLLOWING: Signed Apple Seed/Demo/Training Unit Agreement (see AppleFund folder on AppleLink). All associated invoices for each unit must be submitted with one Claim Form. Copy of billing statement from finance company for interest expense. Apple or Franchise Headquarters invoice.WHEN SUBMITTING AN APPLE SEED/DEMO/TRAINING UNIT RENTAL CLAIM, YOU MUST INCLUDE THE FOLLOWING: Detailed invoice of rental expenses.</text>
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<text>SEMINARS AND EVENTS HOSTED BY RESELLERS To be eligible for reimbursement, all Seminars and Events must be free of charge to attendees. These activities require Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total. Be sure to get an AppleLink or a letter approving the activity from your Apple National Field Manager or Apple National Sales Manager before initiating a Seminar or Event activity.ELIGIBLE ACTIVITIES: Apple-sponsored symposium, seminar, or event done in conjunction with the Reseller (e.g., Apple Market Center Seminars). Trade shows (e.g., booth or seminar). Seminars sponsored by Reseller, featuring or incorporating Apple product.NOT ELIGIBLE: Employee salaries for any aspect of the seminar or event. Reseller sponsorship of entertainment, including professional or local sporting events or games. Use of sky boxes or greens fees.REQUIREMENTS: Seminar or event must be targeted toward the promotion of Apple platform, product, or solutions. Seminar or event must include Apple product information or product demonstrations. Seminars and Events literature must meet Merchandising and Collateral requirements. Seminars and Events advertising must meet Print Advertising requirements. Seminars and Events mailings mist meet Direct Mail requirements. Materials must include the Authorized Reseller logo, as outlined in Apple Positioning. Materials must include Apple trademarks or credit lines, as outlined in Apple Positioning.REIMBURSEMENT: 100% of seminar or event advertising, invitations, materials, and handouts. If the seminar or event has multiple products featured, the total amount will be: prorated for the Apple portion if the other products are hardware. prorated for the Apple portion if the other products are software, and Apple is less than 50%. 100% if the other products are software, and Apple is more than 50%. 100% of travel, food, and lodging. 100% of production costs for seminar and event materials or signage. 100% of trade shows, including booth cleaning, exhibitor fees, space rental, booth rental, electrical set-up, tear-down. 100% of licensed security firm for shows and events where Apple presence is at least 50%. 100% of guest speaker fees (including travel and lodging). Does not include Reseller employees. 100% of A/V equipment rentals. 100% of food and non-alcoholic beverages (including catering/serving fees). 100% of facility rental; if held at a location other than the Reseller's premises.WHEN SUBMITTING A SEMINAR OR EVENT HOSTED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoices from primary suppliers for reimbursable expenses. Proof of activity (e.g, original samples, seminar or event materials, etc.). Apple National Field Manager or Apple National Sales Manager must sign Claim Form to signify prior approval, if total cost exceeds $5,000.SEMINARS AND EVENTS ATTENDED BY RESELLERELIGIBLE ACTIVITIES: Apple-sponsored symposium, seminar, events or programs. Apple-dedicated trade shows (e.g., MacWorld). Industry association membership fees.NOT ELIGIBLE: Reseller attendance at professional or local sporting or cultural events. Employee salaries while traveling or attending seminar or event. No-show or cancellation costs for seminar or event. Greens fees. Customer travel expenses at seminars and events, except dedicated industry events.REQUIREMENTS: Must be an Apple-sponsored or Apple-dedicated sales, service, or support seminar or event. Trade shows, industry events, or conferences must be 100% Apple dedicated.REIMBURSEMENT: 100% of conference registration and membership dues (e.g., ABCD). 100% of travel, food, and lodging for Reseller employees only. 100% of entrance/registration fees and travel to industry events (e.g., MacWorld). Limited to a total of twenty (20) attendees per location, per calendar year. Employees and/or customers are eligible.WHEN SUBMITTING A SEMINAR OR EVENT ATTENDED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary sources or travel receipts. SERVICE AND SUPPORTELIGIBLE ACTIVITIES: Apple CPU and/or CD dedicated to service business operations (e.g., running ServiceSource‚Ñ¢, AppleLink, Technical Information Source‚Ñ¢, or AppleOrder‚Ñ¢). One per location. Apple-produced manuals or CDs. Service certification course fees or Support training (see Training Attended by Reseller). Software or hardware diagnostic tools purchased from Apple only. Take-Apart Tools. Service management software application running on the Macintosh platform. Service contract business literature. Apple Technical AnswerLine‚Ñ¢ subscriptions for internal support staff. Support business literature. AppleLink (including monthly fee and long distance charges).NOT ELIGIBLE: Service parts inventory, replacement parts, or performance-specific adjustments.REQUIREMENTS: Activities focused on the delivery of service and support of Apple product to end users. Improvement of the performance of Reseller's staff in the service or support of Apple product during pre- and post-sale activities. Must be 100% Apple dedicated. Must meet Seed/Demo/Training Unit requirements. Service and Support literature must meet Merchandising and Collateral requirements. Service and Support literature must meet Print Advertising requirements. REIMBURSEMENT: 100% of items purchased from Apple's confidential price lists. 100% of one Macintosh-based service management software application per servicing location. 100% of one Apple CPU and/or CD dedicated to service business operations per location, per calendar year.WHEN SUBMITTING A SERVICE AND SUPPORT CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized receipt for purchases from primary suppliers. Copy of phone bill with AppleLink access charges highlighted. Copy of service management software application documentation stating Macintosh compatibility.TELEMARKETINGELIGIBLE ACTIVITIES: Pre- and post-seminar event follow-up. Follow-up calls for product literature mailings. New customer prospecting.NOT ELIGIBLE: In-house telemarketing. Employee salaries.REQUIREMENTS: Must be 100% Apple-dedicated activities (e.g., sales, promotions, seminars, events). Must use a licensed telemarketing company or research firm.REIMBURSEMENT: 100% of scripting for telemarketers. 100% of customer list rental/purchase. 100% of cost of telemarketing activities performed by telemarketing company or research firm.WHEN SUBMITTING A TELEMARKETING CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. Proof that licensed telemarketing company or research firm was used. Proof of activity (script, etc.).TRAINING HOSTED BY RESELLER Training that is Apple-dedicated, free of charge, and is attended by Reseller employees or end-users. This activity requires Apple National Field Manager or Apple National Sales Manager prior approval on events exceeding $5,000 in total. Be sure to get an AppleLink or a letter approving the activity from your Apple National field Manager or Apple National Sales Manager before initiating a Training activity.ELIGIBLE ACTIVITIES: Apple-developed or sponsored training for Reseller employees. Apple-developed or sponsored training for end users. Reseller-developed or sponsored training for Reseller employees.NOT ELIGIBLE: Reseller-developed training for end users. Training courses hosted by Reseller where a fee is charged. 3rd party or Reseller-developed professional development training, such as sales training, negotiation skills, and time management.REQUIREMENTS: Training materials must include the Authorized Reseller logo, as outlined in Apple Positioning. Training materials must include Apple trademarks or credit lines, as outlined in Apple Positioning. Training must include Apple product information or incorporate the use of an Apple product.REIMBURSEMENTS: 100% of training materials for classroom use. 100% of travel, food, and lodging for employees only. 100% of guest speaker fees (including travel and lodging). 100% of A/V equipment rentals (see Seed/Demo/Training Equipment for other reimbursement information). 100% of food and nonalcoholic beverages (including catering/serving fees).WHEN SUBMITTING A TRAINING HOSTED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoices from primary suppliers. Original samples of all Reseller-produced training materials.TRAINING ATTENDED BY RESELLERELIGIBLE ACTIVITIES: Apple COMPASS training tools. Apple-sponsored sales, service or technical training. (See AppleLink or the Apple Training Support Course Catalog for a current list of courses.) Apple Training Alliance (ATA) training. 3rd party certification or technical training dedicated to Apple (e.g., networking or integration).NOT ELIGIBLE: No-show or cancellation costs. 3rd party professional development training, such as sales training, negotiation skills, and time management.REQUIREMENTS: Apple or 3rd party certification or technical, product or integration training with a minimum of 50% Apple focus.Reimbursements: 100% of travel, food, and lodging for employees only. 100% of registration fees.WHEN SUBMITTING A TRAINING ATTENDED BY RESELLER CLAIM, YOU MUST INCLUDE THE FOLLOWING: Itemized invoice from primary suppliers. Proof of attendance (certificate of completion from Instructor).</text>
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<text>EACH ADDITIONAL MONTH: Copy of invoice and copy of original Claim Form. Completed new AppleFund Claim Form. (For claims exceeding $15,000, Apple Education sales representative or ECDE must pre-review and sign off.)Consultants/Specialists and Student Reps Please contact your Apple ECDE prior to initiating any activity involving Consultants/Specialists or Student Representatives (Student Reps). The ECDE’s agreement must be received prior to commencing this activity.Qualifying Media/Activities: Consultant/Specialist services (with proven expertise) for the following subject areas: Vertical market penetration. Sales/Marketing. Education Curriculum Solutions. Training. Consultant/Specialist services for the administration and/or training associated with the Educator Advantage™ program. Student reps on campus.Production/Special Requirements: Use of Consultants/Specialists must be a component of an overall market development plan. ECDE must be provided with specific proposal from Consultant/Specialist. Apple Student Reps must be paid by the AESA in salary stipend only. Student Reps may be hired and paid through a temporary service. In-house hiring is also eligible. ECDE must pre-review and sign off on all Consultant/Specialist and student rep claims. Apple DSM must pre-review and sign off on all expenditures of $25,000 or more. Reimbursement: Up to 100% of services and consulting fees, including applicable sales tax.Nonreimbursable Expenses: Legal consultation, monthly accounting fees, agency fees. Consultant meals, travel, lodging, and/or incidental expenses. Employee salaries, or other expenses not outlined above.When submitting a Consultant/Specialist claim, you must include the following: Proposal from Consultant/Specialist outlining objectives, timing, method, results, and payment terms. Proposal must be signed by both the AESA and ECDE; proposal may be a one-page summary prepared by Consultant/Specialist. Itemized invoice noting Consultant/Specialist/student rep’s services. Photocopies are acceptable. Completed AppleFund Claim Form with appropriate Apple signatures, when required.Direct Mail/Newsletters Please contact your Apple Education sales representative or ECDE prior to initiating any Direct Mail or Newsletter activity over $15,000. The Apple Education sales representative or ECDE’s agreement must be received prior to commencing this activity if above this dollar amount.Qualifying Media/Activities: Product and event mailers, catalogs, store brochures, newsletters. Money Mailer mailings, Educator Advantage GPP or IPP information/schedule mailings. Mail list rental/purchase, mailhouse services, printing, and postage. Chamber of Commerce Directory purchase. User Group newsletters, training calendars, and Apple Training Alliance (ATA) courses. Education Price Lists.Production/Special Requirements: Must include Authorized Education Sales Agent (AESA) logo, shown legibly, and correct trademark notations or credit lines in copy (see Apple Positioning section). Descriptive copy required (see Apple Positioning section). Apple Education sales representative or ECDE must preview and sign off on all expenditures of $15,000 or more. Apple DSM must preview and sign off on expenditures of $25,000 or more.Reimbursement: Up to 100% of the prorated direct mail piece or newsletter, production costs (layout, typesetting, photography), applicable sales tax, Up to 100% for materials featuring software and non-competitive hardware, provided that the piece is at least 50% devoted to Apple hardware.Nonreimbursable Expenses: Agency fees, employee salaries, express mail charges, card packs, blind mailings or inserts*, AESA customer lists. (*Exception: Inserts placed in school newspapers or student mailboxes are reimbursable.)When submitting a Direct Mail/Newsletter claim, you must include the following: Copies of itemized production invoices for production, printing, mail house cost, mail list rental/purchase, Chamber of Commerce Directory purchase. Original postal receipts noting quantity, weight, and date mailed. Copies of cancelled checks will not be accepted. If mailing is done in-house, a signed letter from an officer of the company is required, stating the quantity mailed and postage costs. One complete original of the produced piece. Photocopies will not be accepted. Completed AppleFund Claim Form with appropriate Apple signatures, when required.Merchandising and Signage Please contact your Apple Education sales representative or ECDE prior to initiating any Merchandising or Signage activity. The Apple Education sales representative or ECDE’s agreement must be received prior to commencing this activity.Qualifying Media/Activities: Apple collateral (purchased from the Apple Print Program). Exterior location signage. AESA business cards, stationery, and envelopes, if Apple-exclusive. Permanent vehicle customization (applies to all vehicles, excluding boats, motorcycles, race cars, hot air balloons, and aircraft). Includes inside customization (e.g., installation of Apple equipment racks) and outside customization (e.g., painting). Customized uniforms (if Apple-exclusive) for service personnel only.Production/Special Requirements: Interior display modules, signage, and banners must be 100% devoted to Apple and legibly display the Apple corporate name or AESA logo. All must include proper legal Apple registration mark or Apple product trademarks. Exterior signage must prominently display the AESA logo, at least one-third the height of AESA's name. Logo placement must fulfill the Apple logo placing requirement. All materials (uniforms, business cards, stationery, signage, etc.) must include AESA logo and AESA name, and be exclusive to Apple. Vehicle customization must be permanent; decals and magnets are not eligible. Customized vehicles must be Apple-exclusive to be eligible for reimbursement. Your Apple Education sales representative or ECDE must sign all Merchandising and signage claims. Apple DSM must pre-review and sign off on all expenditures of $25,000 or more.Reimbursement: Up to 100% for qualifying activities, production costs (layout, typesetting, photography) for space devoted to Apple, and applicable sales tax on qualifying expenses.Nonreimbursable Expenses: Agency fees, generic stands, racks, desks or computer furniture, mileage, gasoline, vehicle purchase cost, or any other expenses not outlined above.When submitting a Merchandising or Signage claim, you must include the following: Itemized invoices (where applicable) for installation, construction, painting/customization, and/or printing. Apple Print purchases must be reimbursed through the Direct Deduct process (see Special Services section). Completed AppleFund Claim Form with appropriate Apple signatures, when required.Seed Unit Program Please contact your Apple ECDE prior to initiating any Seed Unit Program activity. The ECDE’s agreement must be received prior to commencing this activity.Qualifying equipment: Authorized AESAs can purchase up to twenty (20) seed unit configurations per location, per calendar year. The minimum configuration is a Complete System (i.e., CPU, keyboard, disk drive, and monitor). A configuration may include, but is not limited to, a CD-ROM drive, scanner, modem, printer, and expansion cards (Apple products only). All of the items in each claimed configuration must be purchased together on the same purchase order. (Exception: LaserWriter printers can be purchased as stand-alone products and count as one of the twenty [20] allowable units.) Seed units cannot be taken from inventory.Production/Special Requirements: The Apple seed unit system must be a component of an overall market development plan. The AESA must complete and sign an Apple Seed Unit Agreement acknowledging that the products will not be sold until after used as a Seed Unit for at least ninety (90) days. Completed agreement must be submitted with claim. Claims submitted with incomplete Seed Unit Agreement forms will be returned to the AESA. Seed unit claims must be received at AppleFund Headquarters within ninety (90) days of invoice date. In cases where one or more components are backlogged, the date of the last invoice will be used for auditing. Seed Unit Agreement forms are available in the Forms folder of the AppleFund Program folder under the Apple Programs icon on AppleLink. ECDE must pre-review and sign all seed unit claims. Apple DSM must pre-review and sign off on all expenditures of $25,000 or more. Reimbursement: 100% of AESA cost of the Apple system for Seed Units, not to exceed twenty (20) system configurations per location, per calendar year. Up to 100% of applicable sales tax on purchased product. Up to 100% of costs of units rented from the Apple Authorized Seed Providers.Nonreimbursable Expenses: Product taken from Reseller inventory, demonstration units, software, third-party products, or any other expenses not outlined above.When submitting a Seed Unit claim, you must include the following: Original completed and signed Apple Seed Unit Agreement. Apple invoice (or Corporate Headquarters invoice for franchise). Photocopies are acceptable. Completed AppleFund Claim Form with Apple signatures, when required. Seminars and Events Please contact your Apple Education sales representative or ECDE prior to initiating any Seminar or Event activity. The Apple Education sales representative or ECDE’s agreement must be received prior to commencing this activity.Qualifying Media/Activities: Apple portion of seminars and events, including Apple Corporate and field-sponsored events, executive briefings at Cupertino or local/regional Briefing Centers. Entrance/registration fees and travel to industry events (e.g., MacWorld, Seybold, Comdex), plus travel, lodging, and entrance fees for Education customers attending these events. Seminar and event program advertising and invitations; seminar materials/handouts (e.g., presentation folders). Trade shows, including booth cleaning, exhibitor fees, space rental, electrical, set-up, tear-down, Apple-dedicated signage, event signage, and banners (see “Merchandising and signage”). Licensed security firm for shows and events where Apple presence is at least 50%. Guest speaker fees. A/V equipment rentals (up to 50%). Food and non-alcoholic beverages (including catering/serving fees) for seminar attendees only. Sales Representative Recognition Event/Awards dinner (requires Apple DSM sign off). Travel and lodging for AESA employees working at or attending seminars or events (within the United States only): Auto: 27¢ per mile or car rental Taxi fare Hotel: Cost of room only Parking at airport or bus/train station Air: Roundtrip coach airfare* Mileage to/from airport or bus/train station Roundtrip bus/train fare Shuttle flights Bridge and toll fees Food: Not to exceed $25 per meal or $50/ day. Receipts must be submitted for reimbursement.* Coach airfare eligible only when destination is over 120 miles (one way) from AESA location.Production/Special Requirements: Seminar or event must be targeted toward a specific audience/market segment or a market development event. Seminar materials, such as presentation folders, must include the AESA logo, and proper use of Apple trademarks or credit lines (see Apple Positioning section). Apple Education sales representative or ECDE must pre-review and sign all claims for Seminars and Events. Apple DSM must sign off on all expenditures of $25,000 or more.Reimbursement: Up to 100% of all qualifying activities and expenses, including sales tax. Any seminar, event, or trade show where competitive CPUs and peripherals are featured will be prorated to reimburse only the Apple portion. One competitive CPU may be shown as part of an Apple Desktop solution, but may not be sold or featured. Activities that include software or non-competitive peripherals (products not offered by Apple) as components of an Apple solution may receive full reimbursement as long as the products featured do not exceed 50% of the total Apple activity. Up to 100% of purchases of A/V equipment dedicated to Apple products and technology (i.e., products that work only with Apple products).Nonreimbursable Expenses: Guest speaker fees paid to an employee of the AESA. Guest speaker travel, meals, lodging, or personal expenses. Customer personal expenses. Limousines, chartered buses, chartered planes, helicopters, hot air balloons. Generic decoration, flowers, plant rental. (Exception: Merchandise correctly displaying the Apple logo.) Sponsorship of professional/local sporting events and games. Travel outside the United States. Agency fees, express mail, employee salaries, alcoholic beverages, meals for AESA employees, or any other expenses not outlined above.When submitting a Seminar or Event claim, you must include the following: Itemized invoices or receipts for all expenses being claimed, including mileage statement if applicable. Complete original sample of event program, invitation, and/or seminar materials, if applicable. Completed and signed Waiver and Release Form for each customer, for all customer travel/lodging claims. Completed AppleFund Claim Form with appropriate Apple signatures, when required.PROMOTIONS AND Sales Incentives Qualifying Media/Activities: All items from the Apple Merchandising Program catalog. Apple product(s), promotional items produced locally by AESAs for giveaway or for contests/sweepstakes, such as caps, mugs, pens, bumper stickers, key chains, etc, and other preapproved, non-competitive products. Link questions to: APPLEFUND. Event tickets, gift certificates, American Express Gift Checks®, store drawings, or giveaways at seminars or events. Travel and lodging (within the United States only): Auto: 27¢ per mile or car rental Taxi fare Hotel: Cost of room only Parking at airport or bus/train station Air: Roundtrip coach airfare* Mileage to/from airport or bus/train station Roundtrip bus/train fare Shuttle flights Bridge and toll fees Food: Not to exceed $25 per meal or $50/ day. Receipts must be submitted for reimbursement.* Coach airfare eligible only when destination is over 120 miles (one way) from AESA location.Production/Special Requirements: AESAs must obtain a receipt signed by each winner/recipient if product is valued at $25 or more. AESAs must provide each winner/recipient with a Federal 1099 form for tax purposes if product is valued over $600. All Promotions and Sales Incentives must be a component of an overall market development plan. All materials (including AESA-produced items) must include the proper Apple registration marks or credit lines (see Apple Positioning section). Apple Education sales representative or ECDE must sign all Promotions and Sales Incentives claims. (Exception: purchases made through the Apple Merchandising Program.) Apple DSM must sign all expenditures over $25,000.Reimbursement: Up to 100% of qualifying activities, not to exceed $10,000 per location, per calendar year; aggregate limit of qualifying activities. Up to 100% production costs (layout, typesetting, photography), applicable sales tax.Nonreimbursable Expenses: Sales incentives for AESA principals. Cash, dollars-off dealership coupons, savings bonds, stock, items for resale, donations, auctions, competitive products, agency fees, or any other expenses not outlined above.When submitting a Sales Incentives claim, you must include the following: Apple invoice (or Corporate Headquarters invoice if franchise) to substantiate product purchase not out of inventory. Itemized receipt of promotional items purchased (including Apple Merchandising Program catalog items). For AESA-produced promotional items, a sample item (or legible color photograph) with Apple logo clearly featured. Statement of receipt signed by each winner/recipient of Sales Promotion, detailing what was received (e.g., Apple product, Merchandising Program items, etc.) and value., if more than $25. Completed AppleFund Claim Form with appropriate Apple signatures, when required.When submitting a SALES INCENTIVE claim, you must include the following: Apple invoice (or Corporate Headquarters invoice if franchise) to substantiate product purchase not out of inventory. Itemized receipts from supplier(s) (such as travel agents, airlines) for prize expenditures. If not billed as “travel package,” itemized receipts for all claimed travel expenses. Photocopies are acceptable. Itemized receipt(s) showing total purchase of event ticket(s), gift certificates, or American Express Gift Checks. Photocopies are acceptable. Statement of receipt signed by each winner/recipient of Sales Incentive, detailing what was received (e.g., Apple product, Merchandising Program items, etc.) and value., if more than $25. Completed AppleFund Claim Form with appropriate Apple signatures, when required.Training Please contact your Apple ECDE prior to initiating any Training activity. The ECDE’s agreement must be received prior to commencing this activity.Qualifying Media/Activities: All Apple-sponsored sales and service training. Classroom equipment purchases: up to 30 Macintosh or 15 Apple IIGS® systems with printers and peripherals per location, per calendar year (up to 50%). A/V equipment (up to 50%). One-time purchase of LaserDisc player per training facility. Training materials for classroom use (e.g., presentation folders). Apple Training Alliance (ATA) courses. Business and financial management conferences/event registration fees—AESC principals and managers only. Demonstration software purchases up to $5,000 per location, per calendar year. Travel and lodging to and from training (within the United States only: Auto: 27¢ per mile or car rental. Taxi fare. Hotel: Cost of room only. Parking at airport or bus/train station Air: Roundtrip coach airfare* Mileage to/from airport or bus/train station. Roundtrip bus/train fare. Shuttle flights. Bridge and toll fees. Food: Not to exceed $25 per meal or $50 per day. receipts must be submitted for reimbursement.* Coach airfare eligible only when destination is over 120 miles (one way) from AESA location. Video disks published by the following companies only: Optical Data Scholastic Software The Voyager Company MECC Video Discovery AIMS Production/Special Requirements: To claim travel/lodging expenses for -0- cost Apple training courses, a certificate of attendance must be obtained during training course attendance and submitted with claim. Training materials for AESA-provided training must include the AESA logo and proper use of Apple trademark or credit lines (see Apple Positioning section). Training classroom equipment must reside at your location or be approved by your DSM. Training classroom equipment claims must be received at AppleFund Headquarters within ninety (90) days of invoice date. In cases where one or more components are backlogged, the date of the backlog invoice will be used for auditing. Apple ECDE must sign all Training claims. Apple DSM must pre-review and sign off on all expenditures of $25,000 or more, and all non-Apple-sponsored training and non-Apple equipment purchases. (Exception: Apple-sponsored training does not require any Apple field signatures.)Reimbursement: Up to 100% of training and specified travel costs, including sales tax. Up to 100% of purchases of A/V equipment dedicated to Apple products and technology (i.e., products that work only with Apple products). Up to 50% of qualified training classroom equipment purchases, A/V rental and purchase for non-Apple-dedicated equipment. Apple will pay a prorated share of the total costs (no more than 50%) if sales of competitive hardware products also benefit from third-party training. Activities that include software or non-competitive peripherals (products not offered by Apple) as components of an Apple solution may receive full reimbursement as long as the products featured do not exceed 50% of the total Apple activity.Nonreimbursable Expenses: Travel, food, and lodging, or personal expenses for non-AESA employees. No-show or cancellation costs for any Apple or third-party training. Training classroom equipment taken directly from Reseller inventory. Limousines, chartered buses, chartered planes, helicopters, hot air balloons, generic decorations, flowers, plant rental. (Exception: Merchandise correctly displaying the Apple logo.) Travel outside the United States or any other expenses not outlined above.When submitting a Training claim, you must include the following: Itemized invoice of equipment purchased or training attended, and other related expenses. Certificate of attendance for -0- cost Apple training courses. Your regional training site should provide you with this document at the end of the class or immediately thereafter by mail. Receipt or copy of registration form accompanied by copy of cancelled check (both sides) for attendance at third-party training. Itemized receipts for all travel and lodging expenses, and names of all employees trained. Photocopies are acceptable. Complete original sample of training materials if AESA-provided training. Completed AppleFund Claim Form with Apple signatures, when required.Special Projects Please contact your Apple ECDE prior to initiating any Special Projects activities. The ECDE’s and DSM’s agreement must be received prior to commencing this activity.You are required to submit a Special Projects form TO YOUR DSM before initiating any Special Project activity. Please contact your Apple ECDE for more information.Qualifying Media/Activities: The Special Projects menu item is intended to increase demand for Apple Products through the use of specialized, preapproved activities not identified under other menu items. These activities should be integrated with your Sales & Marketing plan, focusing on Authorized Customers only. Production/Special Requirements: All requests for Special Projects must be preapproved by your Apple DSM. See your ECDE for further details.Reimbursement: Up to 100%, subject to your Apple DSM approval.Nonreimbursable Expenses: Any activity reimbursable under another menu item. Insurance premiums, legal fees, political contributions, employee compensation. Cash or checks drawn to cash or bearer. Alcoholic beverages, limousines, chartered buses, chartered planes, boats, helicopters, hot air balloons. Any other expenses not described in request and approved by your DSM. Any activity embarrassing to Apple or presenting the appearance of impropriety. Any offer, solicitation, or provision of payments, gifts, or entertainment to any public official (school or otherwise). Any activity intended to unduly influence a customer’s decision-making process, or that violates the laws or regulations of any State, or is hazardous to health and/or safety.</text>
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<text>EDUCATION PROGRAM SUMMARY The Education Program is offered to Apple Authorized Education Sales Agents (AESAs) as part of our continuing support for the successful promotion of Apple products. Accruals and Eligible Activities Education Funds accrue at the end of each month and are based on "Sales Compensation" only for earned sales to assigned Education accounts. Monthly accruals may be used for education ads/activities only, as outlined in these Guidelines. Education Funds are intended to be used for demand creation activities. Refer to each menu item for complete reimbursement details. As you put together your ads/activities, please consult the Apple Positioning section for correct logo, trademark, and credit line usage.Submitting a Claim Complete an AppleFund Claim Form (see Claims Processes section). Attach required documentation (see claim checklist for individual project). Obtain appropriate signatures. Send the completed Form and documentation to AppleFund Headquarters.FYI Some activities require prior approval from your Apple Education sales representative, so be sure to discuss your planned activities with him or her before you begin. If you submit a Claim form for an activity that you have not discussed with your Apple Education sales representative, and he/she does not agree that the activity has value to Apple, he/she has the right to refuse to approve the claim. Claim Forms are available from AppleFund Headquarters at 1-800-421-9574. For additional copies of the AppleFund binder, please link: REVUE.Reimbursements: Reimbursements will be made weekly, provided that the AESA has sufficient accruals in the AppleFund Education Program account and the expenditure complies with the terms and conditions of the Program. Accruals are available to reimburse qualifying activities for nine (9) months from the date of the accrual. At the end of nine (9) months, the accruals close. Claims for reimbursement must be made within ninety (90) days of the activity date. Accruals expire ninety (90) days after they close. Claims submitted for reimbursement from the Education Fund are reviewed for compliance with the guidelines by AppleFund Headquarters. Claims are credited against the oldest available accruals, based on the date claims are received at AppleFund Headquarters. Expired funds will not be reinstated. All claims must be received within ninety (90) days of the date the ad/activity takes place. AESAs are not reimbursed for late submittals.AppleFund Education Program Terms and Conditions The following is a compilation of some of the more common terms and conditions applicable to the Education Program. AESAs must comply with all requirements described in the Education Program guidelines whether or not reprinted below.General: Compliance with the law, the Education Program guidelines, and the AESA Agreement is the AESA’s responsibility. Apple shall have sole discretion to determine the Program terms and conditions, and eligible activities. Apple may modify or eliminate the Program or any menu item at any time, provided that Apple reimburses claims for expenditures incurred (that are in compliance with the Guidelines) prior to the effective date of any such program change. The AESA will periodically receive accrual balance statements from Apple. The AESA must report any discrepancies to AppleFund Administration within ninety (90) days of the statement date or the statement will be deemed final.Accruals: Accruals reflect funds that Apple has set aside to reimburse the AESA for specific activities. Until Apple approves an AESA claim for payment, the funds belong to Apple. Apple, at its discretion, shall determine the rate at which the funds accrue and may change or eliminate the accrual at any time. Accruals are based on a percentage of "Sales Compensation" earned for sales to assigned Education accounts. Accruals automatically close: (1) Nine (9) months from the accrual date and expire ninety (90) days afterwards. (2) Immediately upon termination of the AESA’s authorized status. Apple may modify, suspend, or withdraw the AESA’s participation in the AppleFund program should the AESA, in Apple’s judgment, fail to abide by the terms and conditions of the AppleFund Program, or the AESA Agreement. Accruals are only transferable with Apple’s consent.Eligibility requirements: To be eligible for reimbursement, ads and activities must satisfy all Education Program guidelines and not be in violation of any applicable regulations. Ads and activities must not be misleading as to price, product features, or specifications. Claims made must be accurate, complete, and verifiable. Ads and activities must not, in Apple’s sole discretion, be detrimental to the prestige of Apple or Apple products, or be disparaging to competitors. Ads and activities must be clearly discernible as placed by an authorized AESA, and not by Apple. Ads and activities must be focused on AESA’s Authorized Customers.Claims: Claims must be received at AppleFund Headquarters within ninety (90) days of ad/activity date. Claims are considered closed upon submittal. If an AESA’s AppleFund balance drops below zero for any reason, the entire debit is due to Apple immediately. This debit cannot be offset by anticipated accruals or credits from Apple. If available accruals do not cover the total claim amount eligible for reimbursement, the AESAs will be credited to the limit of available accruals. Claims may be resubmitted once, which must occur within ninety (90) days of the audit report date. Apple may withhold or refuse reimbursement for any claim Apple reasonably believes to be invalid. The AESAs may not deduct the amount of claims from merchandise invoices due Apple. Apple will not directly reimburse a publication, broadcasting station, or other supplier for costs incurred by an AESA.Transfer of Balances If one AESA purchases another, or there is a change in account assignment, accruals may be transferred only when a completed AppleFund Transfer of Balances Form, signed by both selling and purchasing parties, is submitted to AppleFund Administration. The Form is available on AppleLink. The pathway is Apple Sales & Marketing ->Apple Programs ->AppleFund Program. If you have questions regarding a claim audit or your statement balance, please call AppleFund Headquarters at 1-800-421-9574. You may also call AppleFund Administration at 408-974-6150, or link: APPLEFUND.Signature Requirements SummarySIGNATURES ARE NOT REQUIRED FOR: AppleLink Print Advertising* Broadcast Advertising (Radio and Television)* Campus/School Displays* Direct Mail/Newsletters* Print Advertising* Promotional Items* Training (Apple training classes only)*Expenditures of $15,000 or more require Apple Education sales representative or ECDE pre-review and signature. Expenditures of $25,000 or more require Apple District Sales Manager (DSM) pre-review and signature.APPLE EDUCATION SALES REPRESENTATIVE OR ECDE SIGNATURE IS ALWAYS REQUIRED FOR: Merchandising and Signage Promotions and Sales Incentives Seminars and EventsECDE SIGNATURE IS ALWAYS REQUIRED FOR: Consultants/Specialists and Student Reps Seed Units Special Projects (Apple DSM signature also always required) Training (excluding Apple-sponsored training classes)AppleLink You can claim your monthly AppleLink bill and long distance access charges for reimbursement. The process is simple. Just submit an AppleFund Claim Form and include the following: An Apple invoice highlighting your AppleLink charges. A copy of your long distance telephone bill with the AppleLink access charge highlighted.ADVERTISING Prior to initiating any Advertising activity above $15,000, please contact your Apple Education Sales representative or ECDE, and obtain his or her agreement. See the SPECIAL Services section for Prior Approval information.The Advertising category includes: Print Broadcast (Radio and Television) Yellow Pages Tradename ProgramPrint AdvertisingQualifying Media/Activities: Newspapers, preprinted inserts, ad supplements, catalogs, targeted publications, event programs. Costs for color ink.Minimum Production Requirements: Must include Authorized Education Sales Agent (AESA) logo, shown legibly, correct trademark notations or credit lines (see Apple Positioning section). Descriptive copy is required (see Apple Positioning section). Must include at least one Apple CPU, monitor, and keyboard, in illustration/photo. Software solutions and non-competitive hardware products may be included, provided ad is at least 50% devoted to Apple. An ad featuring only an Apple printer (illustration/photo required) that is 100% Apple-dedicated and includes no mention of any Apple CPU, monitor, or keyboard, nor any competitive products, is eligible for reimbursement. The Apple CPU, monitor, and keyboard requirements are waived. Apple Education sales representative must sign off on all expenditures of $15,000 or more. Apple DSM must sign off on expenditures of $25,000 or more. Reimbursement: Up to 100% of actual space costs (less frequency discounts and rebates) at the local retail rate, production costs (layout, typesetting, photography), applicable sales tax on qualifying expenses. Advertising agency commissions, not to exceed 15% of total media invoices. Nonreimbursable Expenses: Reprints of Apple Computer, Inc., national advertising, fees, retainers, or any other expenses not outlined above.When submitting a Print advertising claim, you must include the following: Itemized production invoices from primary suppliers. An original full-page tearsheet that shows the entire ad plus the name and date of the newspaper. Complete AppleFund Claim Form with appropriate Apple signatures, when required. For quick newspaper reimbursement: Submit tearsheet and other production invoices. Newspaper invoice is not required (tear sheet must include name and date of publication). For more information, see the Quick Claims option, Claims Processes section.Broadcast advertisingQualifying Media/Activities: FCC-licensed radio and TV stations, remote location broadcasts, public television sponsorships, cable television. :10 or :15 donuts around newscasts, education programs, etc.Minimum Production Requirements: Must include Authorized Education Sales Agent (AESA) logo, shown legibly, include audible AESA identification, and include correct trademark or credit lines (see Apple Positioning section). Descriptive copy is required (see Apple Positioning section). Must include at least one Apple CPU, monitor, and keyboard, in illustration/photo. An ad featuring only an Apple printer (illustration/photo required) that is 100% Apple-dedicated and includes no mention of any Apple CPU, monitor, or keyboard, nor any competitive products, is eligible for reimbursement. The Apple CPU, monitor, and keyboard requirements are waived. Apple Education sales representative must sign off on all expenditures of $15,000 or more. Apple DSM must sign off on expenditures of $25,000 or more. Reimbursement: Up to 100% of the actual airtime costs at the local retail rate, production costs (video or audio tape, studio time), public television sponsorships, reimbursement for :10 or :15 spots, and applicable sales tax. If advertising has been placed by an advertising agency, agency commissions will be paid at 100%, not to exceed 15% of total media invoices. Software solutions and non-competitive hardware products can be included, provided ad is at least 50% devoted to Apple.Nonreimbursable Expenses: Rebroadcast of Apple Computer, Inc., national advertising.When submitting a Broadcast advertising claim, you must include the following: Itemized production invoices from primary suppliers. Photocopies are acceptable. A notarized original of the Electronic Proof of Performance tearsheet, provided by the station. It must state number of ads run, date of each ad, rate per spot, and total cost. TV scripts must include both audio and visual portions of the commercial. Paid media invoice that shows actual net rate per commercial, with length, time, and date for each spot. Complete AppleFund Claim Form with appropriate Apple signatures, when required.Yellow Pages Tradename ProgramClaims submitted for listing prior to October 1, 1992 will receive reimbursement. after October 1, 1992 NO NEW LISTINGS will be reimbursED.Qualifying Media/Activities: AESA store listings in the computer section of Yellow Pages directories, under the Apple Computer Yellow Pages Tradename Program handled by Wahlstrom/West (must be listed before October 1, 1992.).Production/Special Requirements: All production and placement handled by: Wahlstrom/West Attention: Apple Computer Account Group 2200 W. Artesia Blvd. Compton, CA 90220 1(800) 228-5574; within California, call (213) 635-8030 AppleLink: WAHLSTROMProgram Information: Contact Wahlstrom/West for details.Reimbursement: Up to 100% for participation costs, including applicable sales tax.Nonreimbursable Expenses: Costs for agency placement expenses, or any expenses not outlined above. Listing costs in programs other than the Wahlstrom/West program.When submitting a Yellow Pages Tradename Program Claim, you must include the following: Solicitation form provided by Wahlstrom/West identifying the AESC’s listing, each directory, and annual rate. Photocopies are acceptable. Copy of cancelled check (both sides) issued to Wahlstrom/West. Complete AppleFund Claim Form. No signatures are required.NOTE: Yellow Pages Display listings placed before October 1, 1992 will continue to be reimbursed. No new listings will be reimbursed after October 1, 1992.Campus/School Displays Please contact your Apple ECDE prior to initiating any activity involving Campus/School Display activity over $15,000 or more, or to waive the AESC logo requirements. Apple DSM must sign off on all expenditures of $25,000 or more.Qualifying Activities: Campus signage devoted exclusively to Apple. Portable computer displays dedicated to Apple. Literature racks purchased from the Apple Merchandising Program catalog.Production/Special Requirements: All displays must show and identify at least one Apple personal computer system. The 6-color Apple logo must be included on all campus and school displays. AESA logo requirements can be waived on campus and school displays only, with pre-review and sign off of the Apple Education sales representative or ECDE. All displays must include the proper legal Apple registration marks and trademarks. Credit lines may be waived.Reimbursement: Up to 100% of display space rental and installation costs, display production costs (layout, typesetting, photography), applicable sales tax. Any display in which competitive CPUs and peripherals are featured will not qualify for reimbursement. (Exception: One competitive CPU may be mentioned or shown as part of an Apple Desktop solution, but may not be sold or featured.) Displays featuring software or non-competitive peripherals (products not offered by Apple) as components of an Apple solution may receive full reimbursement, as long as the products do not exceed 50% of the total Apple display.When submitting a Campus/School Display claim for full-year reimbursement, you must include the following: Itemized production invoices from primary supplier(s). Photocopies are acceptable. An itemized invoice showing installation date, months posted, and number of displays. Photocopies are acceptable. Completed AppleFund Claim Form.When submitting a Campus/School Display claim for monthly reimbursement, you must include the following:FIRST MONTH ONLY: Same procedure as above.</text>
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card_8443.xml
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<text>A complete library of Apple product art is available through the Apple Media ToolKit. You can select from black and white, gray-scale, or color product art. Product art files are formatted as Encapsulated PostScript (EPS) files that can be resized as needed, to fit any of the templates in the Apple Media ToolKit. </text>
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<id>2</id>
<text>To add product art to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple product art files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired product category. 4. Select and open the desired product folder. 5. Select the category of art desired for placement, open its folder, select the straight-on or 3/4 view, and place the file. *If you used the copy button on the Product Component Interface to save a copy of the product art file you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”.Once you have acquired the product art you need, simply resize it and move it into position on the template. </text>
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<id>3</id>
<text>A library of application screen shot files is available in the Apple Media ToolKit. You can use these files to customize product art for Macintosh systems and displays. Screens for several types of applications are available, including word processing, database, spreadsheet, DTP, CAD, etc.Screen shot files are formatted as PICT files, and are specifically proportioned to fit product art for the PowerBook, compact, and modular Macintosh displays; they are located in a folder called “Screen Shots” in the “Apple Products” folder. To place screen shot files, use the same basic steps as you would for placing product art files. Once you have acquired a screen shot, it will need to be downsized and positioned within the blank screen of the product art you have chosen. </text>
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<id>4</id>
<text>Descriptive copy for Apple products is also available in the Apple Media ToolKit. The “Product Components” section of the Apple Media ToolKit contains a descriptive copy file for most Apple products. Each file is formatted to include:1. Headline2. Descriptive copy blocks3. Descriptive copy pointsAll descriptive copy has been reviewed and approved by Apple corporate, its legal department, and by AppleFund. If used with no changes, the product descriptions will meet AppleFund eligibility requirements.</text>
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<id>6</id>
<text>To add product descriptive copy to a template, you must place the desired copy file by using the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place descriptive copy files in a template: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.3. Select and open the folder that contains the desired product category. 4. Select and open the desired product folder. 5. Place the copy file from the desired product folder. Once you have placed a descriptive copy file in a template, you can extract one of the three types of product descriptions by deleting the other two from the text block. </text>
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<content>
<layer>card</layer>
<id>5</id>
<text>A library of application screen shot files is available. You can use these files to customize product art for Macintosh systems and displays. Screens for several types of applications are available, including word processing, database, spreadsheet, DTP, CAD, etc.Screen shot files are formatted as PICT files, and are specifically proportioned to fit product art for the PowerBook, compact, and modular Macintosh displays; they are located in a folder called “Screen Shots” in the “Apple Products” folder. To place screen shot files, use the same basic steps as you would for placing product art files.</text>
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<content>
<layer>card</layer>
<id>7</id>
<text>Here are the basic steps to place screen shot files in a template: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.*3. Select and open the “Screen Shot” folder. 4. Select and open the folder desired folder. 5. Place the copy file from the desired product folder. *If you used the copy button on the Product Component Interface to save a copy of the screen shot file you plan to use, you’ll find it in the “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”.Once you have acquired a screen shot, it will need to be downsized and positioned within the blank screen of the product art you have chosen. </text>
</content>
<content>
<layer>card</layer>
<id>9</id>
<text>Two factors to consider in selecting screen shots for your customized materials: 1. What applications are commonly used by the target audience for the print material being customized? The Apple Media ToolKit offers screen shot files for several types of applications, including word processing, database, spreadsheet, DTP, CAD, etc. Select a screen shot that is appropriate for your audience.2. Which monitor is included with the product art you have selected for the print material being customized? Screen shot files are specifically proportioned to fit product art for the PowerBook, compact, and modular Macintosh displays. Select a screen shot that is appropriately proportioned to the monitor shown in the product art that has been placed.</text>
</content>
<content>
<layer>card</layer>
<id>10</id>
<text>Reseller logo files are available to customize your print materials. You can choose from black logo art, or “for position only” logos with PMS color indications. Logo files are formatted as Encapsulated PostScript files that can be resized, as needed, to fit any of the templates in the Apple Media ToolKit; they are located in a folder called “Logos” in the “Apple Products” folder. </text>
</content>
<content>
<layer>card</layer>
<id>11</id>
<text>Here are the steps to place a logo file in a template: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Apple Products” folder in the “Apple Media ToolKit” folder.*3. Select and open the “Logos” folder. 4. Select and open the folder for the desired logo type. 5. Place the logo file. *If you used the copy button on the Product Component Interface to save a copy of the logo file you plan to use, you’ll find it in the folder called “AMTK Folder” on your desktop. Simply place the file from “AMTK Folder”. </text>
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<content>
<layer>card</layer>
<id>12</id>
<text>As an Authorized Reseller or Authorized Sales Agent, you are required to clearly identify yourself by using the logo specific to your relationship with Apple.The Apple name and/or logo must be accurately shown in standard proportion and orientation—not distorted, rotated, or reversed.The Apple name and/or logo cannot be outlined or italicized, nor can anything be superimposed on them.The Apple name and/or logo must not be incorporated into any other mark or symbol or be used as a border on any item.Publications, advertising, packaging, and/or print materials may not contain any representation of an apple or any other fruit that resembles the Apple logo.If the Apple logo is used on store signage, stationery, or business cards, it must appear that the Reseller/Consultant is an Authorized Reseller/Sales Agent of Apple products—not that the dealership is Apple or that the logo belongs to the dealership.The Apple logo must always appear with the “®” mark, in single or multiple occurrences in the same ad. Multiple appearances of the Apple, or Authorized Reseller logo in the same ad are not allowed.Embossing of the Apple, Authorized Reseller, or Authorized Sales Agent logo is acceptable for special events and/or invitations.When four- or six-color printing is not feasible, the Apple logo may be reversed to white provided that the logo is pure white and that the background is no lighter than Gray Pantone® Matching System 423*. In addition, the Apple logo may be printed in any of three solid colors: Solid black, Red Pantone Matching System 186, or Gray Pantone Matching System 423.*PANTONE and Pantone Matching System are Pantone, Inc.'s check-standard trademarks for color standards, color data, color reproduction and color reproduction materials, and other color-related products and services meeting its specifications, control, and quality requirements.Identifying YourselfTo be eligible to participate in the AppleFund Program, all printed materials must prominently display either the Authorized Reseller or appropriate Sales Agent logo. Claims that feature more than one logo will be denied.For use of either Authorized Reseller or Authorized Sales Agent logos:The stripes of the six-color logo may be reproduced only in the proper order, color value, and density. They must always butt to one another. They never overlap and are never separated by a white or dark line. When the words Authorized Reseller or Authorized Sales Agent are used in conjunction with the logo, they must either be placed to the right of the symbol or centered below it, in accordance with the minimum spacing requirements (see Guidelines for establishing proportional width).Apple Computer does not permit the words Apple Computer, Apple, or any other word to come directly out of the bite of the Apple logo.There are various size representations of the logo. Only photostat copies of the logo may be used; photocopies are unacceptable. How to establish proportional width:Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos. Proportional width is established by the following means:The minimum clear space required on all sides of the symbol is X where X equals the proportional width established for the symbol. Proper typeface:Any time the words Authorized Reseller or Authorized Consultant are used in conjunction with the logo, they must appear in Apple Garamond Light type style. Use of the Apple logo must meet minimum spacing requirements to ensure that it is presented in an area free from distracting or confusing visual elements, such as copy, patterns, or photos.Reproducing the logo:The Apple silhouette must be executed only in the following single colors. No textured screenings, tonal, or black-and-white copies of the six-color logo may be used: Black PANTONE 186 red PANTONE 423 gray Pure White (provided background is no lighter than PANTONE 423 gray)For the Apple six-color logo, specify each color using the PANTONE Matching System as indicated below: Green: PANTONE 368 Yellow: PANTONE 123 Orange: PANTONE 165 Red: PANTONE 186 Purple: PANTONE 253 Blue: PANTONE 299To produce the Apple logo using only four colors, use the formula provided below: Color: Yellow %, Magenta %, Cyan % Green: 70%, 0%, 60% Yellow: 100%, 30%, 0% Orange: 100%, 70%, 0% Red: 50%, 100%, 0% Purple: 20%, 100%, 30% Blue: 0%, 20%, 100%</text>
</content>
<content>
<layer>card</layer>
<id>13</id>
<text>Product data sheets are available as "print only" PageMaker files.</text>
</content>
<content>
<layer>card</layer>
<id>14</id>
<text>Product data sheets contain complete information on individual Apple products and peripherals. They can be used as inexpensive, laser printed customer handouts, or as reference material for retail salespeople. Product data sheets can be printed out on any Apple LaserWriter printer.</text>
</content>
<content>
<layer>card</layer>
<id>8</id>
<text>Once you have customized your template, remember that you should add the proper credit line for the trademarked products you have selected. Should you need assistance, please press the AppleFund button located on the reference interface, or consult your AppleFund Guidelines.Apple Trademarks and Credit LinesThe products of Apple Computer also have unique names that are both recognizable and exclusive. Trademark and descriptive copy requirements ensure that the our trademarks are protected and consistent in the marketing message.A trademark—a brand name—must be used as an adjective to identify products having a particular manufacturer; it should not be used as a noun. The following examples represent correct use of the registered trademark symbol: "Apple Computer, Inc., manufactures Apple® personal computers.""Apple® personal computers, such as the Macintosh® LC computer, are used in most schools nationwide."Trademarks should never appear in plural or possessive form. This keeps the trademark from becoming a generic word. Do not refer to “Macintoshes” or “LaserWriters,” etc. More than one product should be stated as Apple Macintosh computers or Apple LaserWriter printers. An Apple trademark must appear with its first letter capitalized to distinguish it from the surrounding text.The first use, and only the first use, of an Apple trademark in any printed material excluding headline or when used in the screen of a computer photo/artwork/illustration must include proper notice of trademark registration-that is, a superscript “®”, “™” or “SM” (see Trademarks below).In references to Apple personal computers, the registered trademark is “Apple” or “Macintosh” (for example, Macintosh® IIvx, not Macintosh IIvx®).Advertisements and other printed materials (with the exception of business cards, store signage, and billboards) must include either credit lines or Apple trademarks to be eligible for 100 percent reimbursement.There are three Apple products where standard trademark rules do not apply:Macintosh® Classic.® Note that both words require the “®” registered trademark symbol. Credit line is “Macintosh is a registered trademark of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc.”Macintosh Quadra.® The name “Quadra” is never to be used alone in any description of the CPU. The trademarked name is “Macintosh Quadra.®”PowerBook Duo.™ The name “Duo” is never to be used alone in any description of the product. The trademarked name is “PowerBook Duo.™”QUICK REFERENCE ON TRADEMARK GUIDELINESYou must “®” the first use of Apple as an adjective. Credit line to follow: “Apple and the Apple logo are registered trademarks of Apple Computer, Inc.” You must “®” the first use of Apple registered trademarks (except in a headline). Note that trademarks are alphabetized and “™” and “®” symbols do not appear in the credit line: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc.” You must “™” the first use of Apple trademarks. Credit line to follow: “AppleColor and PowerBook are trademarks of Apple Computer, Inc.”Credit Lines for Registered and Non-Registered Trademarks:When both registered and non-registered trademarks are used, the credit lines appear in separate sentences. For example:“Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. Classic is a registered trademark, licensed to Apple Computer, Inc. AppleColor and PowerBook are trademarks of Apple Computer, Inc.”Service marks:You must “®” or “SM” the first use of Apple service marks. Credit lines to appear in a sentence following registered and unregistered trademarks. For example: “Apple, the Apple logo, Macintosh, and StyleWriter are registered trademarks of Apple Computer, Inc. AppleColor and FDHD are trademarks of Apple Computer, Inc. AppleCare is a registered service mark of Apple Computer, Inc. Apple Training Alliance is a service mark of Apple Computer, Inc.”Note: Materials submitted to the AppleFund Program will be checked for correct usage of Apple trademarks and credit lines.</text>
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card_10467.xml
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<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<text>A library of both color and black and white photography files is available. Photographs include specific product shots, plus "lifestyle" photography of Apple products in use.Black and white photography is formatted as high resolution, 266 DPI TIFF files that can be printed on any Apple laser printer or on a Linotronic printer for use as final art. Color photography is formatted as medium resolution, 170 DPI TIFF files, that can be printed on any Apple color printer or used on-screen for demonstrations and multimedia presentations. For information on placement of photography, click on the "placement" button in this category.</text>
</content>
<content>
<layer>card</layer>
<id>2</id>
<text>To add a photograph to a template, you must use the “PLACE” command under the “FILE” menu in PageMaker.Here are the steps to place Apple product art files: 1. Use the “PLACE” command under the “FILE” menu.2. Open the “Photography” folder in the “Apple Media ToolKit” folder.*3. Select and open the folder that contains the desired photography category. 4. Select the desired photograph. 5. Place the photograph TIFF file. *If you used the copy button on the Photography section to save a copy of the photograph TIFF file you plan to use, you’ll find it in the “AMTK Folder" on your desktop. Simply place the photograph TIFF file from “AMTK Folder".Once you have acquired the photograph you need, simply resize it and move it into position on the template. </text>
</content>
<content>
<layer>card</layer>
<id>3</id>
<text>Photographs can be used to provide a new look and give an added dimension to product advertising. The new color and black-and-white lifestyle photographs show Apple products in use, in realistic settings; they show how people interact with Apple products, and can help demonstrate product benefits. Black-and-white product photography can be used in place of or in addition to product art when creating brochures, flyers, etc. And there are cases in which product photography is actually more desirable than product art. For instance, if you have created a piece that uses lifestyle photography, you should use product photography to maintain a consistent aesthetic look. Or, if you’re creating a piece with color text that will output to the Apple Color Printer, you must use TIFF image files rather than EPS image files. All the photographs on the Apple Media ToolKit are provided as TIFF files, and as such, they’re correctly formatted for the Apple Color Printer; however, the product art EPS files are not.Color photography can be used for dramatic color printouts from the Apple Color Printer or for on-screen presentations. If you wish to use color photography for brochures or other 4-color printer materials, they are available as 4"x5" transparencies that can be ordered through StartingLine.</text>
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card_10869.xml
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<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
<text>AppleFund Questions & Answers AppleFundQuestions & AnswersOn November 1, the 1994 AppleFund program will begin. This new program will implement new accrual rates, Advance Promotional Payments, and new AppleFund Program Guidelines.1)What changes have been made to the 1994 AppleFund Program?Apple has made significant changes to this year’s AppleFund Program. Reseller input has contributed to the decision to reduce administrative burdens associated with our current program. Starting in November, you will be asked to submit a six month AppleFund Marketing Plan outlining how you will use AppleFund dollars. In return, we will provide you with a monthly Advance Promotional Payment. You will receive a check for up to 100% of your previous month’s accrued dollars to be spent on planned Apple activities. To receive the monthly payment, you will be required to submit a six month AppleFund Marketing Plan. You will be obligated to perform planned activities and comply with the Apple Logo, Name, and Trademark Guidelines.You will no longer be required to submit claims and wait to receive your AppleFund reimbursements. AppleFund dollars will now be available when you want to perform planned activities. This will save you and Apple time and money.2)Why has Apple decided to provide Advance Promotional Payments instead of the current claim and reimburse model?We are committed to providing you with the easiest way to access AppleFund dollars. The Advance Promotional Payment provides you with dollars once a month, making it easier for you to conduct the right set of activities to support your Apple business.3)What will the new AppleFund accrual rates be for the 1994 AppleFund Program?Accrual rates will be moving from 2% in October to 1.5% in November and December, 1993 and will be at 1% from January to September, 1994. We hope that this advance notification will assist you with planning your Apple purchases and promotional activities. 4)Why have the accrual rates changed for the 1994 AppleFund Program?As you are aware, we have made many changes at Apple to adjust our cost structure. AppleFund is one area that was adjusted to meet our expense targets. In light of these reductions we have eliminated the majority of costs surrounding the access and administration of AppleFund dollars.5)When will the new program go into effect?The FY’93 program has been extended through October of 1993. The 1994 AppleFund Program will be in effect November 1, 1993.AppleFund Program Questions & Answers(page 2)AppleFundQuestions & Answers 6)What will happen to the remaining dollars accrued under the 1993 AppleFund Program?You have two reimbursement options. You can choose to continue to claim dollars following the 1993 AppleFund Program guidelines as you do today. Or, you can choose to continue claiming until November 30, 1993 and remaining dollars after that date will be equally divided and paid to you in December, February, and May.To choose your preferred reimbursement option, simply complete the 1993 Fund Transition Form and submit it directly to AppleFund Headquarters by December 1, 1993. Resellers who do not submit a form will automatically receive three payments for remaining 1993 dollars.7)What is Apple’s objective in providing AppleFund dollars to Resellers?Apple provides AppleFund dollars to support activities that promote the sale of Apple products. This year’s program allows for simpler access to dollars with less administrative restrictions. 8)What are the benefits of the new AppleFund Program?Dollars will be accrued into one fund and will be available to you to support a variety of promotional activities. Guidelines have been simplified making it easier for you to plan and implement activities. A six month AppleFund Marketing Plan is required to be eligible to receive the monthly Advance Promotional Payment which is based on the previous month’s accruals.9)How do Resellers begin to receive the Advance Promotional Payment?Resellers must complete a six month AppleFund Marketing Plan to become eligible for the monthly Advance Promotional Payment. Your first AppleFund Marketing Plan is due December 1, 1993. This plan will cover activities scheduled from November 1, 1993 through March 31, 1994.The AppleFund Marketing Plan covering activities scheduled April, 1994 through September, 1994 is due March 15, 1994.We recognize that the first plan will include activities already conducted in the October-November time frame. This will only be the case during the initial implementation of the new program. Resellers who do not submit an AppleFund Marketing Plan by the designated due date will not receive Advance Promotional Payments. Dollars will continue to be accrued, but will not be released until an approved AppleFund Marketing Plan is on file with AppleFund Headquarters. AppleFund Program Questions & Answers(page 3)AppleFundQuestions & Answers 10)How do I receive an AppleFund Marketing Plan and how will it be approved?A copy of the AppleFund Marketing Plan is available in your AppleFund program materials, on AppleLink, or by calling AppleFund Headquarters at 1-800-421-9574. Work with your Apple Sales Representative to determine how you want to use your AppleFund dollars. Submit your completed plan directly to AppleFund Headquarters. Received plans must be approved by AppleFund Headquarters and your Apple Sales Representative.11)When will the Advance Promotional Payments start for the 1994 AppleFund Program?Advance Promotional Payments will start in December for dollars accrued in November. You should expect to see your first Advance Promotional Payment check in mid-December if program requirements are met.12)Will Apple audit the use of AppleFund dollars?Yes, we will be auditing Resellers’ use of the Apple logo, name, and trademarks. Additionally, we will be reviewing the AppleFund Marketing Plans submitted by Resellers, to confirm that AppleFund dollars are used to promote the sale of Apple products.13)What happens if I do not comply with the AppleFund Marketing Plan or use of Apple Logo, Name, and Trademark Guidelines?Failure to comply with the AppleFund Program Guidelines will result in possible withholding of Advance Promotional Payments, or suspension of accrued dollars. Please contact AppleFund Headquarters or your Apple Sales Representative for complete terms and conditions.14)What activities are eligible for the Advance Promotional Payment? A complete list of recommended activities are included in your FY’94 program guidelines. These activities are similar to those listed in your current AppleFund Program Guidelines. Also included are content requirements to effectively execute these activities.15)What is Apple doing to standardize the Apple Logo, Name, and Trademark Guidelines so that they are easier for me to use?You told us that our logo requirements can be confusing and difficult to comply with. We heard your feedback and have simplified logo guidelines to make using the Apple logo more understandable. Please see the new Apple Logo, Name, and Trademark Guidelines included in your program materials or call AppleFund Headquarters at 1-800-421-9574 if you have any questions.AppleFund Program Questions & Answers(page 4)AppleFundQuestions & Answers 16)Will the Direct Deduct program still be available?Yes, you will still be able to use the Direct Deduct program as currently outlined. Activities processed using the Direct Deduct program will be deducted from your monthly Advance Promotional Payment. 17)How can the Direct Deduct program be used?The Direct Deduct program can be used for StartingLine materials, Apple Yellow Page trade name ads, AppleLink charges and for Apple-sponsored special events. 18)Will Apple continue with the Product Bonus Fund?No. Remaining dollars from this fund will be merged with your other remaining AppleFund dollars accrued under the FY’93 program guidelines.19)When will I receive detailed program materials?Resellers will receive the 1994 AppleFund Program materials the week of October 25, 1993. If you have not received your materials by then, please call AppleFund Headquarters at 1-800-421-9574.20)Where can I find additional information on the FY’94 AppleFund Program?Program information can be obtained through your Apple Sales Representative, AppleFund Headquarters at 1-800-421-9574, or via AppleLink. The AppleLink pathway is: Sales & Marketing-Apple Programs folder-AppleFund folder-AppleFund Guidelines.</text>
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card_9198.xml
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<!DOCTYPE card PUBLIC "-//Apple, Inc.//DTD card V 2.0//EN" "" >
